Equipment Leasing and Finance Association - Equiping Business for Success
Equipment Leasing & Finance

Asset Managers Learn and Network

Spring 2020


Takeaways from the Equipment Management Conference

The 2020 ELFA Equipment Management Conference drew more than 325 attendees and 38 exhibiting companies to the Omni ChampionsGate Resort in Orlando, Feb. 23–25. (Note: The Equipment Management Conference took place before the coronavirus outbreak developed significantly in the United States. ELFA has since cancelled or postponed all Spring 2020 events.)

The first day of the conference included a golf tournament, Everglades airboat ride, newcomers reception and fully booked exhibit hall opening reception. Day two opened with welcoming remarks by Rick Pierman, Conference Chairman, along with Ralph Petta, President and Chief Executive Officer of ELFA, and Martha Ahlers, President of United Leasing and Finance and ELFA Board Chair, who presented the State of the Association and State of the Industry Report.

The rest of the day saw a fabulous agenda that included general sessions offering industry insights on trucks, trailers, construction and material handling equipment. Two off-site tours also took place in the afternoon at Ritchie Bros’ 220-acre auction site and the BRIDG Microelectronics Wafer Fabrication and R&D Facility. Both events were fully attended and provided unique opportunities for attendees to enjoy private tours, meet and hear from industry experts, and gain insight on various equipment types.

Day three started with a keynote presentation on the “2020 Economic Outlook” by Jeff Jensen, a Senior Director with Keybridge Research, LLC. General sessions followed and included industry insights on the U.S. healthcare equipment markets and an overview of the state of the auto industry and effects on machine tool investment.

Concurrent breakout sessions were offered throughout the afternoon, covering such industries as corporate aircraft, AG equipment, marine, packaging, alternative energy, vocational trucks, plastics and IT, as well as educational topics on impairment testing and the basics of asset management. The industry sessions throughout the conference were presented by industry experts and were interactive, with the audience invited to ask questions and share experiences on the topics discussed.

In a spectacular fashion, the conference closed Tuesday night with a well-attended barbecue closing reception and live auction benefiting four charitable entities: the Leukemia & Lymphoma Society, the Boomer Esiason Foundation for Cystic Fibrosis, St. Jude’s Children’s Hospital and the Wounded Warrior Project. Raising over $20,000, all profits from the live auction items went to these four fantastic charities equally. 

The conference provided an opportunity for asset managers and other attendees to network with each other over three days, as well as meet and discuss opportunities with the exhibitors, who included companies in the transportation, manufacturing, remarketing, consulting, material handling, machine tools, appraisal and healthcare industries. 

Many of the attendees and exhibitors expressed how much they benefited from attending the conference and the opportunity to network and discuss equipment and industry issues with industry experts. Feedback from attendees, exhibitors and speakers alike indicate they are looking forward to next year’s Equipment Management Conference. Mark your calendars now for the 2021 Equipment Management Conference, Feb. 21–23, 2021, at the Westin La Paloma Resort in Tucson, Arizona. 
IMG_3118The conference live auction raised over $20,000 for charity.


IMG_3020Touring the Ritchie Bros’ auction site.


IMG_3040Attendees networked in the exhibit hall, where 38 companies exhibited.


IMG_3051Educational sessions highlighted a variety of asset classes.


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