Innovation Bacon: Jen Martin's Recipe for Bold Leadership

 Jen shares her unique leadership journey, shaped by her experience as a child of deaf adults, and how it fostered the communication, empathy, and curiosity that fuel her bold approach to innovation. Listeners will gain insights into how Jen embraces experimentation, reframes failure, and makes space for emerging talent in the industry.

You'll also hear how she evolved from a tactical doer to a strategic leader—and why “innovation bacon” is more than just a catchy phrase. Packed with relatable stories and actionable ideas, this episode will inspire you to lead with both vision and vulnerability.

This conversation kicks off ELFA’s special Innovation Series, spotlighting bold ideas and forward-thinking leaders driving meaningful change across equipment finance. Up next: Mark Blais, Chief Information Officer at Channel Partners LLC, explores how leaders can foster sustainable innovation in the finance industry, balancing experimentation with strategic business goals and ensuring security along the way.

P.S. Don’t miss the Innovation Lab Conference and Exhibition, taking place September 8-10 in Denver! It’s your chance to explore what’s next in equipment finance and connect with forward-thinking leaders driving innovation across the industry.

Rated for Success: KBRA’s Outlook for Equipment Finance

Join Kelli Nienaber in conversation with Kroll Bond Rating Agency (KBRA) experts Van Hesser, Joanne DeSimone, and Mike Dodge, as they unpack the latest trends and challenges shaping the $1 trillion equipment finance industry. Hear expert perspectives on how KBRA evaluates credit ratings for independent, captive, and bank-owned platforms—plus, why diversification and experienced management are crucial for weathering economic shifts and volatility.

Construction Equipment: Market Insights and Practical Solutions

In this Vertical Series episode of Equipment Finance Matters, co-hosts Kelli Nienaber, Foundation Executive Director and Will Tefft, Asset Manager at EverBank Commercial Asset Finance sit down with Wade Whitenburg, Strategic Accounts Manager at Ritchie Brothers. They explore the expansive construction equipment market, valued over $90 billion.

Learn about the unique challenges and opportunities in construction finance, including the importance of equipment classification, market stability post-COVID, and industry trends like emissions regulation. Wade shares invaluable advice for lenders, emphasizing the crucial role of understanding asset details and return provisions.

New Horizons: James Cress on Leadership, Industry Momentum, and Fun Firsts

Welcome to the first episode of Equipment Finance Matters in 2025 – it’s bursting with optimism and excitement as Alexa welcomes ELFA Board Chair and Vice President and General Manager at Flex Financial, Stryker, James Cress. Hear about James’ journey through ELFA, from attending events like Capitol Connections to helping form initiatives like the Emerging Talent Advisory Council and the Women’s Council. James shares insights on the industry’s momentum and how new CEO Leigh Lytle's vision is pushing boundaries. Plus, you’ll enjoy fun, personal tidbits like the first piece of equipment James ever financed and his dream skill to master.

For questions or comments: acarnibella@elfaonline.org

To read James' interview in the January/February issue of the Equipment Leasing & Finance magazine, go to:
https://www.elfaonline.org/news-and-publications/magazine/issue/article/jan-feb-2025/paying-it-forward.