Integration of DataConsole and TrailView™ Customer Service Portal optimizes customer engagement and business insights
St. Paul, Minn. (Feb 26, 2024) — Asset-based direct funding source Dakota Financial has partnered with Tamarack Technology on the implementation of Tamarack’s AI Product Suite - TrailView™ Customer Service Portal and DataConsole. By deploying data-centric technologies, Dakota is enhancing team productivity, customer service and overall business performance.
TrailView consists of both a customer-facing portal and an administrative portal tailored for customer service representatives. The customer-facing portal enables Dakota’s customers to effortlessly access their contract details, eliminating the need for intermediary assistance by Dakota’s internal service technicians (via phone or email). Furthermore, customers benefit from real-time visibility into their equipment financing accounts as well as enhanced self-service functionality for account management, payments and support requests.
“Our customers are usually on the road working hard to transport goods across the country, so having access at their fingertips is vital for them,” said Erin Smith, customer relations manager at Dakota Financial. "Our customers appreciate the convenience and transparency, which in turn fosters mutual trust. As portal usage continues to rise, we anticipate reallocating resources to further enhance our services."
An element of Tamarack’s Business Intelligence solution, the DataConsole product enables Dakota Financial to consolidate data from various sources into one place for comprehensive business intelligence along with both standard and custom reporting. Now, Dakota has the ability to create custom reporting and identify actionable insights that will enhance decision-making across the organization.
“One of the reasons we were excited about the Tamarack Product Suite is the operational overview and insights that we get via the collection and organization of all of our data into one reporting framework.” said Michael Green, chairman of Dakota Financial.
About Dakota Financial
Dakota Financial is an asset-based direct funding source that provides creative financing solutions to small and medium-sized businesses throughout the U.S. Founded in 2002, Dakota has provided financing to over 15,000 customers in all 50 states. The company delivers national funding programs to its partners specifically designed for their customers that have prior bankruptcies, tax liens, judgments, repossessions, or slow plays. Dakota brings deep expertise across various industries with an asset focus on trucks, trailers, construction equipment, material handling, agriculture equipment, and machine tools. The company funds traditional leases as well as equipment finance agreements, private party sales, start-ups, and owner/operators from $10,000-$400,000. In 2023, it was named by Inc. Magazine as a “Best Place to Work.” For more information visit http://www.dakotafinancial.com.
About Tamarack Technology, Inc.
Tamarack Technology is a leading provider of AI-based automation and business intelligence software specifically designed for the equipment finance industry. For more than 20 years, Tamarack has helped lessors protect their investments, improve business performance, and provide customers with access to solutions that enhance financial results. The company’s professional services help customers with technology integration, implementation and data migration for the leading industry portfolio management platforms. Tamarack's suite of AI products connects and integrates key ecosystem applications using historical and real-time data to automate burdensome manual processes, drive operational efficiency with better, faster decision-making, and improve organizational productivity. For more information, emaildiscover@tamarack.ai, visit www.tamarack.ai or call (888) 952-8268.