SAN ANTONIO, TX – The Equipment Leasing and Finance Association (ELFA) has named John C. Deane to the 2021 Class of the Equipment Finance Hall of Fame. ELFA President and CEO Ralph Petta made the announcement this morning at the General Session of the 60th ELFA Annual Convention in San Antonio, Texas. The official induction ceremony took place on Oct. 23 at the Chair Dinner preceding the ELFA Annual Convention. Deane, who accepted the honor in person, was recognized as a leader of successful equipment finance businesses and a respected senior advisor to the equipment finance industry.

“We congratulate John for being inducted to the 2021 Class of the Equipment Finance Hall of Fame,” said ELFA President and CEO Ralph Petta. “Over the past five decades, John has played an outsized role in development and success our industry as a distinguished leader, educator and advisor.”

Deane had a long and distinguished career in the equipment finance industry that spanned more than five decades. In 1971 he co-founded Marinebanc Leasing Company. He then founded and was President of Nevada National Leasing Company in 1974 until it was sold in 1983 to Great Western Financial Corporation and became Great Western Leasing. When Great Western Leasing was sold in 1987 to Citicorp, Deane became President of BancOne Leasing Company. Starting in 1992, he served as a principal in the firm of Amembal, Deane & Associates, a provider of training, educational and consulting services for the equipment finance industry.

In 1997, Deane co-founded The Alta Group with equipment finance industry pioneers Norm Chapman, John Giddens and Bill Montgomery. Alta grew to become a preeminent advisory firm to the industry. With more than 70 professionals located around the world including parts of Asia, Europe and Latin America where leasing was less known, Alta advisors helped introduce best-business practices and industry standards. Deane retired as CEO of The Alta Group in December 2020 but remains active in the equipment finance industry as an outside director of GreatAmerica Financial Services Corporation in Cedar Rapids, Iowa.

Deane’s ties with ELFA stretch back nearly five decades. In 1973 ELFA (then the Association of Equipment Lessors) asked him to present at its Annual Convention on the new topic of bank holding company leasing subsidiaries. Deane recalled it was a dry topic and—at the young age of 26—an intimidating audience, but the experience led to a professional life-long commitment to the association and many more presentations along with governance positions. These included serving as a member of the Executive Committee (1981-1985), Chair of the Public Policy Education Committee (1985-1988), Vice Chair (1987-1991) and Chair of the ELFA Board of Directors (1991-1993). Deane never missed an ELFA Annual Convention and travelled on behalf of the association or clients to 57 countries during his career.

In addition, Deane contributed to the work of the Equipment Leasing & Finance Foundation over the years as a visionary leader who developed relevant industry research and as a member of the Foundation’s Industry Future Council. The Alta Group served as a researcher for many Foundation studies over the years and lent its support as a corporate donor.

A native of Grand Rapids, Michigan, Deane holds a B.A. degree in history from Denison University and an MBA from the University of Michigan. Outside of his professional career, he was a devoted board member of the Nevada Museum of Art for 20 years.

About ELFA

The Equipment Leasing and Finance Association (ELFA) is the trade association that represents companies in the nearly $1 trillion equipment finance sector, which includes financial services companies and manufacturers engaged in financing capital goods. ELFA members are the driving force behind the growth in the commercial equipment finance market and contribute to capital formation in the U.S. and abroad. Its 575 members include independent and captive leasing and finance companies, banks, financial services corporations, broker/packagers and investment banks, as well as manufacturers and service providers. In 2021, ELFA is celebrating 60 years of equipping business for success. For more information, please visit www.elfaonline.org.

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