Equipment Leasing and Finance Association - Equiping Business for Success

Framework for Understanding Equipment Finance Software

Posted 09/11/2017
Minneapolis, Minn. (September 11, 2017) – Tamarack & Reuben Creative team up to deliver a guide demystifying the Equipment Finance Software landscape.  The purpose of this guide is to provide an overview of the software applications generally used to run an equipment finance business.  This free book can be downloaded in PDF or eBook format from here

"Ms. Reuben and Mr. Dolan are brilliant in their own right,” said Reid Raykovich, CLFP, Executive Director of the Certified Lease & Finance Professional Foundation. “Together their collaboration for this framework is a quintessential tool for any company in our industry regardless of their software position."

“We are working with Equipment Finance companies all the time who need help navigating all the software options available in our industry.  Our goal of this book was to try to simplify and build a framework for companies.  This will allow them to understand technically where they stand today and help them devise a technology roadmap for the future” says Kristian Dolan, CLFP, Owner and Solution Architect of Tamarack.

"Through countless whiteboard discussions, presentations, and even napkins, I have used a visual framework very similar to what you see in this book to help technical and non-technical professionals see how industry specific technology fits into the bigger picture” said Deb Reuben, CLFP, President of Reuben Creative, LLC. “One of the goals for this book is to help create the conceptual “box top” for understanding how the various pieces of the leasing and lending software puzzle fit together so that readers can make informed decisions about technology both now and for the future."

 About Tamarack

Headquartered in Minneapolis, Minn., Tamarack provides software solutions for the equipment finance and commercial lending industry.  As a Cloud Alliance partner, Tamarack offers complete Salesforce origination systems, Lessee and B2B portals, and number lending/leasing “Apps”  It also provides portfolio management selection, implementation and integration expertise for applications such as InfoLease/Rapport and others. Ranked 600 on the Inc5000 fastest growing companies in 2016, Tamarack provides innovative products and services backed by a highly-experienced team. For more information, please visit

 About Deborah Reuben, CLFP

A strategic technology consultant and industry veteran with deep experience innovating in the leasing and equipment finance industry including past positions with Wells Fargo, TCF, Linedata/HCL, and consulting with a variety of Equipment Leasing and Finance companies. She founded her Minnetonka, MN based consultancy, Reuben Creative, LLC to provide advisory consulting, coaching, and high impact workshop design and facilitation. She brings forward thinking insights and original ideas to help companies see their business processes and technology through a new lens, understand technology trends, and spark new thinking about innovation for the future. Visit for more information.
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