ELFA - Equipment Leasing and Finance Association - Equipping Business for Success

VP of Technology Celebrates 20 Years With Priority One Financial Services

Posted 05/08/2023

St. Petersburg, FL. (May 8, 2023) – Priority One Financial Services, a full-service finance company for marine, RV and trailer dealers, celebrates 20 years of employment with Mark Siler, Vice President of Technology.

“My work with Priority One has evolved significantly since I began in 2003,” said Siler. “Both the technology field and the recreational industry have changed substantially since then. Priority One has been an industry leader throughout that time, primarily driven by our forward-thinking technology.”

Priority One helps lender partners utilize emerging technology to meet the demands of today’s consumer. The company offers a full suite of digital products and processes that facilitate fast, easy, secure customer financing, supported by a robust IT infrastructure and driven by Siler’s leadership.

“Much of what dealers value about Priority One is rooted in the innovation that Mark helped create,” said Heather Mariscal, President. “Dealers can upload documents securely through our online portal, integrate financing with a DMS provider, sign documents electronically, and even procure digital credit applications right in their showroom. They have confidence knowing that when they pass a customer to us, we have efficient, secure and compliant systems to get the customer to delivery.”

Siler was named “CIO of the Year” by the Tampa Bay Business Journal in 2022, awarding information technology leaders that create competitive advantage, optimize business processes, enable company growth and impact bottom lines.


About Priority One Financial Services, Inc.
Founded in 1987, Priority One Financial Services, Inc. offers flexible, business-ready finance and insurance solutions for boat, RV, trailer and equipment dealers. A division of Forest River, a Berkshire Hathaway company, Priority One’s knowledgeable team brings full-service financing to every customer, helping dealers improve business and move inventory.

Headquartered in Saint Petersburg, Florida, the company also owns and operates Priority One Equipment Finance and Veritas Insurance Group. A Tampa Bay Best Place to Work (2022), One Tampa Bay honoree (2019) and Business of Pride honoree (2017), Priority One values its diverse community of employees, customers, dealers and the surrounding Tampa Bay neighborhood.

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Jen Sheets
Priority One Financial Services