Equipment Leasing and Finance Association - Equiping Business for Success

Equipment Finance Matters Podcast

Equipment Finance Matters

The Equipment Finance Matters Podcast brings you up close and personal with leaders in the equipment finance industry. Find out how they joined the industry, their top pieces of leadership advice and their personal stories of overcoming challenges to succeed.  Brought to you by the Emerging Talent Advisory Council (ETAC) and ELFA.

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This season will have four episodes. Direct comments and questions to:

Episode 4: Ricky Rios, CLFP - Working smarter, not harder

Ricky Rios, COO of Commercial Equipment Finance, Inc. (CEFI) shares the story of the biggest risk he ever took that led to his biggest reward and the importance of working SMARTER, not harder. We also discuss the value in hiring people with a desire to learn and grow, the wealth of information on the ELFA website ( and the benefit of earning the CLFP designation. This interview was conducted on August 24, 2020.

Episode 3: Mike DiCecco - not just business, business, business

Mike DiCecco, President of Huntington Equipment Finance, talks about the benefits of personal connection with customers and the importance of being flexible with colleagues in the era of social distancing. We also talk about e-docs, SBA Disaster Assistance and the upside of video chats to stay connected. This interview was conducted on March 30, 2020. 

Episode 2: Live from Quarantine with Madhu Natarajan

This episode features Madhu Natarajan, Co-Founder and CEO of Odessa. We discuss - what else? - the impact COVID-19 has had/is having on the industry, from how to ensure that remote employees are motivated and systems are secure to how to respond to customer needs in this challenging time. This episode was recorded on March 25, 2020. 

Episode 1: ELFA Board Chair Martha Ahlers – Soft on people, hard on the issues

Martha Ahlers, President of United Leasing & Finance, shares her top 3 pieces of advice for someone starting out in equipment finance, her biggest professional challenge and skills for success. Along the way, we talk bumper stickers, diversity in the industry, fashion and finance, and Pepsi.