Equipment Leasing and Finance Association - Equiping Business for Success
Equipment Leasing & Finance

My Company. My Data. MySEFA.

January/February 2019

ELFA launches personalized data tool for equipment finance companies

ELFA has released an innovative new data visualization tool for equipment finance companies called MySEFA. This interactive tool lets companies that participate in the association’s Survey of Equipment Finance Activity (SEFA) track their own operational and performance statistics and quickly and easily compare them against their peers in the $1 trillion equipment finance industry. Only companies that participate in the SEFA will receive a customized MySEFA dashboard they can use to connect to this critical business intelligence.  

“We are thrilled to offer this new benefit to ELFA members,” said ELFA President and CEO Ralph Petta. “This has been a dream ever since the association first launched the Survey of Equipment Finance Activity in 1975. Over the years, the SEFA has evolved from an 11-page printed pamphlet into a state-of-the-art online platform. Providing each respondent with a personalized and interactive MySEFA Individual Company Dashboard allows members to crunch the numbers in new ways and make better, more data-driven decisions. We hope all eligible members will participate in the 2019 SEFA in order to take advantage of this new benefit.”


Now you can tap into three Survey of Equipment Finance Activity resources to get the data you need. Learn more at


A personalized tool that lets SEFA participants track their own operational and performance statistics and compare them against their peers. Only companies that participate in the SEFA receive the customized MySEFA dashboard. 

SEFA ScreenshotInteractive SEFA Dashboard

A powerful online dashboard that showcases executive summary data from a decade of SEFA reports. Visit and drill down into the data you care about—in just a few clicks. Free and available to all ELFA members. 

SEFAcoverFull SEFA Report

A 300-page PDF document that offers comprehensive performance metrics for 100+ equipment finance companies. The companion Small-Ticket SEFA Report delves into small-ticket portfolios.  Both reports are free for respondents; non-respondents may purchase the reports at

The annual SEFA is the largest and most important source of statistical information about the equipment finance industry. Participation in the survey is a benefit of ELFA membership, and member respondents receive a complimentary copy of the 300+- page survey report. Now, each responding company will also receive a personalized and confidential MySEFA dashboard via email. Users can view and manipulate their dashboard using Tableau Reader, a free software product available for download. Members can use their MySEFA dashboard to: 

  • Compare their operations and performance against peer-group companies by type of organization, market segment and size.
  • Select categories, add filters and drill down into 99 different metrics and over 2,000 data points, in just a few clicks.
  • Glean insights, uncover trends and answer questions, such as, How do I rank against my peers? Where do I need to improve my business processes and performance? How do I stand in terms of financial ratios and profitability? and more.
  • Prepare and deliver impactful presentations, both to management and potential clients. 
  • Explore data going back five years. 
  • Examine all business units that encompass equipment finance (human resources, tax, credit, asset management and more)—there’s something for everyone!
How to Access MySEFA
All ELFA member companies that participated in the 2018 SEFA recently received their personalized and interactive MySEFA dashboard via email. For more information, please contact Bill Choi, ELFA Vice President of Research and Industry Services, at

All regular member companies are encouraged to participate in the 2019 SEFA in order to receive their own personalized MySEFA dashboard. An email with the 2019 SEFA questionnaire attached will be distributed to member companies in January 2019. All participants will receive their MySEFA dashboard in Summer 2019.  

Learn More
ELFA will hold a web seminar to demonstrate MySEFA. Learn more at


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