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Key Equipment Finance Expands Leadership Role For Jen Martin

Posted 06/18/2019

Martin to lead company’s NextGen digital transformation initiative

SUPERIOR, CO. – June 18, 2019 – Key Equipment Finance, one of the nation’s largest bank-held equipment finance companies and an affiliate of KeyCorp (NYSE: KEY), today announced that Jen Martin has been promoted to vice president of leasing and vendor program support. In this role, she will oversee the newly-combined leasing programs and vendor performance teams, which includes the company’s NextGen project. 

Combining leasing programs and vendor performance will streamline Key Equipment Finance’s efforts to make it easier for clients to do business with the company. The Key Equipment Finance NextGen program is an important part of that initiative. NextGen is a digital transformation project with the goal of developing more tools that help employees create a better experience for clients through smarter technology integrations. Martin’s team is also responsible for business systems improvements, vendor onboarding and vendor performance, and leasing effectiveness, among other programs focused on customer interaction.

“Jen’s tenure with the company and experience with both vendor programs and originations makes her uniquely qualified to lead the teams responsible for making it easier for customers to interact with us,” said Sarah Palmer, senior vice president of Key Equipment Finance’s underwriting and leasing programs, to whom Martin now reports. “I look forward to working with her in this new role.”

Martin joined Key Equipment Finance as originations manager in 1995 and has held positions of increasing responsibility at the company over the past 24 years. Most recently, she served as vice president of originations.

About Key Equipment Finance

Key Equipment Finance has been in the equipment finance business for 45 years and is one of the largest bank-based equipment finance providers in the U.S. The company provides tailored equipment lease and finance solutions for commercial clients and government entities. Through its commercial vendor unit, equipment finance programs are developed for manufacturers, distributors and resellers. 

Key Equipment Finance’s specialty finance group includes a specialty finance lending team, which provides structured facilities to various sectors of the specialty finance market, and a capital markets team to support corporations looking to optimize risk and revenue. Headquartered outside Denver, Colorado, Key Equipment Finance manages nearly $13 billion in assets and originates nearly $6 billion of equipment financing annually. For more information, visit

About KeyCorp

KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $141.5 billion at March 31, 2019. Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of over 1,100 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit KeyBank is Member FDIC.


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