Equipment Leasing and Finance Association - Equiping Business for Success

ELFA Webinar: Survey of Equipment Finance Activity Showcase

Posted 02/05/2019

Webinar Addresses the Secret Stats to Empower Your Equipment Business Benchmarking

WHAT: The Equipment Leasing and Finance Association is hosting a free one-hour webinar that will showcase how equipment finance companies can use its Survey of Equipment Finance Activity (SEFA) to solve practical business problems and benchmark their businesses for success. The SEFA is the largest and most important source of statistical information on the $1 trillion equipment finance industry.

WHEN: Wed, Feb. 13, 2019, at Noon Eastern

HIGHLIGHTS:  The webinar is designed to help business leaders use the data in the SEFA to benefit their organizations. Topics will include:

  • Introduction to the SEFA
  • Benefits of participating in the SEFA
  • Live demo of new SEFA digital resources:
    • MySEFA, a personalized tool to track your operational and performance statistics and compare them against your peers
    • Interactive SEFA Dashboard, a powerful online dashboard that showcases executive summary data from a decade of SEFA reports
  • How to use the data to solve business problems, benchmark your company against the competition and identify strategic business moves
  • Q&A

WHO:  The webinar will be presented by John Desmond, Information Technology, Sr. Manager, PricewaterhouseCoopers, which produces the SEFA in partnership with ELFA; David Wiener, Managing Director, Client Services, The Alta Group LLC; and Bill Choi, ELFA Vice President for Research and Industry Services.

WHERE:  To join the webinar, you don't need to register ahead of time. Simply go to on Feb. 13 at Noon Eastern. Audio dial-in: 646.876.9923; Meeting ID: 355 621 5699. For technical questions, call 888.799.0125. Add the webinar to your calendar.


The Equipment Leasing and Finance Association (ELFA) is the trade association that represents companies in the $1 trillion equipment finance sector, which includes financial services companies and manufacturers engaged in financing capital goods. ELFA members are the driving force behind the growth in the commercial equipment finance market and contribute to capital formation in the U.S. and abroad. Its 580 members include independent and captive leasing and finance companies, banks, financial services corporations, broker/packagers and investment banks, as well as manufacturers and service providers. For more information, please visit

Media Contact: Amy Vogt,, 202-238-3438

Amy Vogt

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