Equipment Leasing and Finance Association - Equiping Business for Success


Posted 10/02/2018

COMMERCIAL EQUIPMENT FINANCE INC. (“CEFI”) promoted Vice President of Sales and Marketing, Ricardo Ríos Jr., CFA to Chief Operating Officer. Ríos Jr. has been part of the operations since 2012 and will take on the role of COO to advance the operational needs of the company and support business growth. “After successfully launching CEFI’s Continental U.S. expansion into the state of Florida, Ricky’s appointment as COO will surely bring a multitude of operational and strategic efficiencies to support CEFI’s continued growth and U.S. presence” said Ricardo Ríos Sr., CEO and President of CEFI.

In May of 2018, CEFI launched a Texas office as part of its Continental U.S. expansion plans and named Eduardo Sobrino as CEFI’s U.S. Regional Manager. Sobrino, with over 32 years of equipment finance and leasing experience, will lead CEFI’s US Originations platform from Dallas, Texas. “I am very happy, to once again, work with Eduardo. During our time together at CitiCapital in Puerto Rico, we achieved exceptional growth under a highly structured team environment throughout the late 90’s and early 2000’s” said Ríos Sr., CEFI’s President & CEO.

Mr. Sobrino has held multiple executive positions with equipment finance companies throughout his career, such as Bansander Leasing, Oriental Bank & Trust, CitiBank, CitiCapital, Citigroup & Wells Fargo. “We are certain Eduardo’s knowledge and efforts will result in a multitude of business milestones throughout the years to come”, established Ricardo Ríos Jr.

Founded in 2009, Commercial Equipment Finance Inc (“CEFI”) is a full service, small & mid-ticket independent equipment finance and leasing company headquartered in Puerto Rico with operations in Puerto Rico, Florida and Texas.

Related Resource
Ricardo Rios Jr.
Commercial Equipment Finance, Inc.
Phone Number
(787) 302-2334

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