Washington, DC, June 3, 2025 – The Equipment Leasing and Finance Association (ELFA) today announced that Bruce Winter, President of FSG Capital, Inc., will receive the 2025 David H. Fenig Distinguished Service in Advocacy Award. This prestigious award recognizes individuals who have made exceptional contributions to ELFA’s advocacy efforts in support of sound public policy for the equipment finance industry.
Winter will be formally honored during ELFA’s Capitol Connections event on Tuesday, June 3rd in Washington, D.C.
“It is truly an honor to be recognized for my involvement in ELFA’s advocacy efforts,” said Winter. “The real reward is the opportunity to engage directly with lawmakers. These conversations not only advance our industry’s interests, but also help representatives better understand the communities we serve and the economic value we provide.”
Since joining ELFA in 2017, Winter has emerged as a passionate and effective advocate for the equipment finance sector. He has played a key role in advancing ELFA’s public policy agenda by serving in a variety of leadership positions. These include Vice Chair and Chair of LeasePAC, ELFA’s federal political action committee, and liaison to the Independent Business Council Steering Committee.
Winter has been especially active in ELFA’s Capitol Connections initiative, participating for several years and currently serving as a Team Captain. In this role, he helps lead meetings with Members of Congress and key staff, emphasizing the importance of equipment finance to the U.S. economy and outlining how proposed legislative and regulatory actions impact the industry.
“Bruce Winter exemplifies the spirit of dedication and leadership that this award represents,” said ELFA President and CEO Leigh Lytle. “We are proud to honor him with the 2025 David H. Fenig Distinguished Service in Advocacy Award. His commitment and efforts have played a pivotal role in reinforcing ELFA’s advocacy initiatives and uniting our voice in Washington, D.C.”
In addition to his advocacy work, Winter has made broad contributions to the association. He has served on a number of ELFA committees and boards, including the Nominating Committee, Investment Committee, Executive Committee, Foundation Academic Outreach Committee, and the ELFA Board of Directors.
Based in the Washington, D.C. metro area, Winter maintains a keen interest in federal policy and has built strong relationships with lawmakers that continue to benefit the industry as a whole.
About the AwardThe
David H. Fenig Distinguished Service in Advocacy Award is named for ELFA’s former Vice President of Federal Government Relations, David H. Fenig, who served as an accomplished and tireless advocate on behalf of the equipment leasing and finance industry from 2004-2011.
About ELFA
The Equipment Leasing and Finance Association (ELFA) represents financial services companies and manufacturers in the $1 trillion U.S. equipment finance sector. ELFA’s over 600 member companies provide essential financing that helps businesses acquire the equipment they need to operate and grow. Learn how equipment finance contributes to businesses’ success, U.S. economic growth, manufacturing and jobs at www.elfaonline.org.
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