How One Texas Oilfield Services Company Grew Capacity Without Draining Cash

Rig moves are won on readiness. See how a simple, asset-backed loan let an oilfield transportation company buy a competitor’s fleet, expand its footprint, and lift their prices by 10%–15%.

In West Texas, work goes to the haulers who can mobilize efficiently and cover more ground, and our customer already had multi-basin coverage and first-call aspirations. When a rival’s large asset package came up for sale, leadership recognized the move for what it was: an opportunity to acquire a stone service quality competitor and a market-share play.

By completing this strategic acquisition, they could tighten route density, remove a bidding foil, and strengthen pricing. But only if they could finance the nearly $15,000,0000 in assets to get the deal done without sacrificing cash on hand for responsibilities like fuel, payroll, and maintenance.

The owner was facing a list of challenges, such as:

• Buying a large bundle of equipment in all cash would greatly reduce working capital.
• Pricing pressure was building as capacity wobbled between tight and slack months.
• Their expansion into Haynesville was in need of assets, too.

The Equify team listened to the uptime goals and cash constraints and designed a plan that fits how the business actually runs.

The approach: let the assets carry the loan and keep payments predictable so operations never miss a beat. The relationship with Equify began years earlier when traditional banks balked at oilfield risk and heavy truck tickets. Equify stepped in with equipment financing designed for the sector’s realities and, during volatile cycles, pivoted with the operator.

Equify structured a collateral-forward capital loan that let the equipment carry the financing. The oilfield services company received a $11,500,000 advance on terms built for operational predictability.

The borrowing base was anchored by 104 new and used heavy-duty units, including 95 assets acquired from the competitor and 9 free-and-clear units contributed by the operator: winch and gin-pole trucks, heavy-haul tractors, lowboys, float trailers, and similar assets.

Once the deal closed, the oilfield services company was able to put the assets to work where it mattered most: coverage and responsiveness. With more units staged across key corridors, dispatch tightened routes, reduced deadhead, and accelerated turnarounds.

Moving forward, this will translate into increased revenue not only in volume; our customer will also begin capturing a 10%–15% lift in rates. This may seem small on a single ticket, but powerful when multiplied by higher utilization across the month.

Additionally, with quicker cycles and a reputation for reliability, our customers' bids now land at the top of the pile. Under multiple MSAs, our customer has moved closer to first-call status. This means a one-time acquisition will turn into a steady, scalable advantage. Now, they have their sights set on the next basin to establish statewide coverage.

“We wanted to widen our footprint and defend first-call status without depleting cash.”  — President and CEO, oilfield services company

Why It Matters to You:

If you compete on uptime, speed, and reach, the right structure helps you:

• Expand into new basins while protecting liquidity
• Lock in predictable costs with fixed payments aligned to your work cadence
• Strengthen pricing with faster deployment and broader footprint

“Operators like this are the heroes of the real economy, doing work that impacts every single one of us daily. At Equify, our role is to listen, move fast, and design capital that works as hard as they do. We are honored to contribute to their success and guide them in their pursuit of greatness.” — Pat Hoiby, CEO, Equify Financial