Alfa, a leading provider of SaaS solutions for equipment finance and leasing, is proud to announce a strategic partnership with Cameron Krueger, appointing him as Market Ambassador for the US equipment finance industry.
This collaboration brings together Alfa's innovative technology platform with Krueger's 35 years of equipment finance expertise, to help drive the company's next phase of growth.
Krueger brings an exceptional track record to the partnership, having started his leasing career in 1990 and going on to hold leadership positions across the industry. His extensive board experience with for-profit, non-profit, and industry associations has cemented his reputation as a thought leader in equipment finance technology, while his deep industry connections and expertise in the future of mobility and as-a-service management align perfectly with Alfa's strategic vision.
In his role as Market Ambassador, Krueger will work with Alfa to accelerate its growth in the US and strengthen relationships with key industry stakeholders. His extensive network and expertise will also help Alfa continue to deliver solutions that align with its customers’ evolving needs.
"I'm excited to bring my decades of experience to Alfa in an advisory capacity," said Krueger. "I've recognized Alfa as a market leader for years, and I'm looking forward to helping them deepen their impact and build greater awareness across the industry."
"Cam has been a friend of Alfa for many years now, and we are thrilled to welcome him to the family," said David O'Callaghan, Head of North America. "He brings unrivaled insight, built over many years working at the heart of equipment finance in the US. We're looking forward to a fantastic partnership that will strengthen our position as leaders in equipment finance technology."
This partnership marks an important milestone in Alfa's commitment to delivering exceptional value to its customers, and further establishes the company as a force in equipment finance software solutions.
About Alfa
Alfa has been delivering leading-edge technology to the global equipment finance and leasing industry since 1990. Our specialized expertise enables us to deliver the most challenging systems transformation projects successfully.
Alfa Systems, our class-leading SaaS platform, is at the heart of the world's largest and most progressive equipment finance operations. Supporting all types of equipment, wholesale and automotive finance, Alfa Systems is proven at volume and across borders, and trusted by leading brands to manage complex portfolios, drive efficiency and sustainability, and enhance the customer experience.
With full functionality for originations, servicing and collections, Alfa Systems is live in 37 countries, representing an integrated point solution, a rapid off-the-shelf implementation, or an end-to-end platform for the complex global enterprise. Alfa Systems 6, a breakthrough iteration of our software platform, was launched in 2024.
Alfa maintains exceptional customer satisfaction through an impeccable track record, with our experience and performance unrivaled in the industry. Our customers stick with us for the long term, because we deliver value that lasts for decades.
Alfa has offices all over the Americas, Europe and Australasia. For more information, visit us at alfasystems.com or on LinkedIn.
About Cameron Krueger
Cameron Krueger is a distinguished leader and strategist in the equipment and auto finance industry with over 30 years of experience. Throughout his career, he has established himself as an authority in operations and technology optimization, helping transform some of the world's largest finance companies and banks.
Most recently, Cameron served as Managing Director at Accenture, where he led the global Equipment Finance Practice, providing strategic counsel to financial institutions on digital transformation, operational efficiency, and innovative business solutions. His expertise spans across leasing, lending, and mobility services, with a particular focus on technology implementation and process improvement.
As an entrepreneur, Cameron has successfully founded and grown two businesses in the financial services sector. His comprehensive industry knowledge encompasses consulting, solution development, and service delivery across multiple market segments.
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