Minnetonka, MN, June 30, 2025 – Channel is excited to announce it has been named one of Inc.’s Best Workplaces for 2025, marking its second consecutive year to earn a spot on this highly competitive national list. Selected out of thousands of companies across the country, this recognition highlights Channel’s ongoing commitment to building a workplace where employees feel supported, valued and empowered to succeed.
This year’s recognition comes at a pivotal moment, as Channel recently joined forces with Onset Financial—one of the nation’s fastest-growing independent equipment finance companies. The acquisition brought together two purpose-driven organizations known for their entrepreneurial spirit, people-first cultures, and strong reputations in the industry. While the partnership expands Channel’s capabilities and access to capital, what’s been most energizing is the immediate cultural alignment between the two teams. Shared values like integrity, trust, and a commitment to doing the right thing continue to define the daily experience at Channel, now strengthened by the scale and momentum of a unified platform.
“What makes this recognition especially meaningful in 2025 is the way our culture has not only held strong but is emboldened through change,” said Adam Peterson, Co-Founder and Managing Director of Channel. “Joining forces with Onset Financial has been a powerful moment for both organizations. The cultural alignment was immediate, and the synergy has been both energizing and affirming. We’re building something special together that is rooted in shared values, mutual respect, and a collective belief in doing the right thing.”
“It has been clear from the start that Channel’s culture was not only strong but intentional, and built to last,” said Justin Nielsen, Founder and CEO of Onset Financial. “At Onset, we believe the strength of any company comes down to its people, and this partnership reinforces that truth. We go beyond just hiring talent, we hire character, and we protect our culture fiercely. Channel’s team exemplifies that standard, and together, we’re proving that when you put people and partners first, growth follows naturally, and the results speak for themselves.”
The Inc. recognition is based on feedback from employees through a survey conducted by Quantum Workplace, which evaluates areas such as company policies, leadership, benefits, development opportunities, and overall work environment. This year, 514 companies were recognized, with the full list available on Inc.com.
“Inc.’s Best Workplaces program celebrates the exceptional organizations whose workplace cultures address their employees’ welfare and needs in meaningful ways,” said Bonny Ghosh, editorial director at Inc. “As companies expand and adapt to changing economic forces, maintaining such a culture is no small feat. Yet these honorees have not only achieved it – they continue to elevate the employee experience through thoughtful benefits, engagement, and a deep commitment to their teams.”
As Channel enters this next chapter as part of a larger, high-growth organization, earning a place on Inc.’s Best Workplaces list for a second year affirms that scale doesn’t mean a disruption of culture. Channel is prepared to raise the bar and is well positioned to meet it, now more than ever. With an unwavering focus on its people and a clear sense of purpose, the company is committed to growing with vision, staying grounded in its values, and continuing to be a workplace that inspires pride, performance, and possibility across the industry.
About Channel
Established in 2009, Channel is the only full-service independent lender offering a single source solution for equipment finance and working capital exclusively through equipment finance companies for their SMB customers. The company has grown to more than 120 employees and has funded $1 billion to more than 8,500 business to-date. Channel is headquartered in Minnetonka, MN, with offices in Atlanta, GA, Des Moines, IA, and Marshall, MN.
About Inc.
Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.
About Quantum Workplace
Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com.
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