Wilmington, NC, June 17, 2025— Equipment sellers using the APPROVE platform now have access to a comprehensive, turnkey Marketing Hub designed to help them attract more customers and increase close rates.
This new resource tackles a common challenge in the equipment finance process—sellers’ hesitation to discuss financing, despite the fact that 82% of equipment buyers used financing in 2023, according to the Equipment Leasing & Finance Foundation.
Despite buyers’ increasing reliance on financing, many equipment vendors hesitate to introduce it early in the sale process, missing a key opportunity to deliver affordable payment options and increase deal size. APPROVE’s new Marketing Hub helps vendors overcome this barrier with ready-to-use tools and training.
“Educating equipment buyers about the benefits of financing can be a powerful boost to the sales process, but many vendors are reluctant to talk about it,” said APPROVE Founder & CEO Robert Preville. “We recognize that many of the small- to medium-sized equipment vendors we work with don’t have the resources for a dedicated marketing staff or lengthy sales training. We aim to be a partner in helping them achieve strong sales gains with the teams they already have in place.”
The new tools go hand-in-hand with APPROVE’s approach to embedded financing, which makes it easy for vendors to show estimated monthly payments and pre-approval information at every point of sale. Its fast-financing application delivers instant feedback on how much borrowing capacity a buyer is pre-approved for.
The new Marketing Hub materials help sales representatives take advantage of these powerful capabilities to increase close rates and drive more financing applications to funded deals. Among the assets available in the Hub are:
- Plug-and-play marketing collateral: Customizable landing pages, banners, and social content tailored for equipment sales.
- Sales enablement content: Financing scripts, buyer objection-handling playbooks, and use-case training.
- Automated campaigns: Optional e-mail marketing workflows to boost repeat customer engagement.
- Dedicated vendor support: Custom branding and co-marketing assistance available from APPROVE’s marketing team.
Vendors and distributors can explore the Marketing Hub and request a demo at: approvepayments.com/partner-marketing-hub.
About APPROVE
APPROVE is a SaaS solution that enables equipment manufacturers and distributors to integrate financing at every point of influence in an equipment buyer’s journey. APPROVE leverages a curated network of lenders and sophisticated technology to match customer finance applications with the ideal lending solutions. APPROVE was launched following the success of KWIPPED Inc., a technology company that maintains a B2B equipment marketplace where suppliers and lenders compete to serve the needs of equipment buyers. APPROVE and KWIPPED are based in Wilmington, N.C.