Rosa’s approach to leadership and sales activation vital part of company’s success
Chicago, IL, May 22, 2025 — Mitsubishi HC Capital America, the leading non-bank, non-captive finance provider in North America, proudly announces that Brian Rosa, President of Commercial Finance at Mitsubishi HC Capital America, has been named a 2025 Legends and Leader Icon. This prestigious recognition, from the specialty finance publication ABF Journal, celebrates Rosa’s contributions to the industry as an influential and dynamic leader.
With more than two decades of experience in commercial finance, leasing, and asset management, Rosa has played a pivotal role in shaping the future of the industry. Since stepping into his current position in April 2023, Rosa has spearheaded a variety of strategic growth initiatives, helping Mitsubishi HC Capital America deliver innovative financial solutions across a diverse client base.
“This award is a testament to the incredible team I’m fortunate to lead,” said Rosa. “It’s their insight, integrity, and collaboration that drive our success and push the boundaries of what’s possible in commercial finance.”
Rosa’s leadership philosophy—centered on listening, learning, and trusting—has fostered a culture of teamwork and innovation. A hallmark of his career was co-founding a de novo asset finance group for Mitsubishi UFJ Lease & Finance in 2016, which helped to lay the foundation for today’s Mitsubishi HC Capital America platform. His efforts have contributed to building one of the industry’s leading asset finance companies, where he leads six distinct teams with working capital solutions ranging from supply chain financing to private credit.
“I’ve always believed that success comes from empowering your team, embracing change, and staying open to new ideas,” Rosa said. “This recognition is especially meaningful because it reflects our collective commitment to transforming the specialty finance landscape.”
“Brian’s passion, vision, and ability to align teams around common goals has not only propelled our commercial finance team forward but also set a standard for leadership across our entire organization,” said Craig Weinewuth, President & CEO of Mitsubishi HC Capital America. “This recognition is a testament to his influence in shaping the future of specialty finance both here at Mitsubishi HC Capital America and the industry as a whole.”
Rosa’s award comes at a pivotal time for the commercial finance industry, which is undergoing rapid transformation through technological innovation and evolving market dynamics. Rosa remains committed to embracing change—particularly through the integration of AI and digital tools to streamline processes, improve decision-making, and deliver greater value to clients.
“Brian leads with clarity and empathy, and his ability to drive transformational change while staying grounded in values makes him a standout leader in our field,” added Weinewuth.
About Mitsubishi HC Capital America
Mitsubishi HC Capital America is a commercial finance company that has extensive capabilities throughout North America with its affiliate, Mitsubishi HC Capital Canada, combining a consultative approach and expansive digital platform to help organizations of all sizes accelerate growth. With $7.5 billion in assets and more than 800 employees, the company is the largest non-captive, non-bank commercial finance company in North America. Mitsubishi HC Capital America partners with equipment manufacturers, dealers, and distributors, as well as end customers, in providing customized financial solutions, including transportation and commercial finance. Dedicated to improving the communities where it operates, the company is committed to the United Nations Sustainable Development Goals. Visit Mitsubishi HC Capital America for more information.
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