Nashville, TN, May 7, 2025 — Conserv Capital, a leading provider of equipment financing solutions across the construction and transportation industries, is pleased to announce the appointment of Jason Colbert as Executive Sales Manager and Senior Vice President. In this pivotal role, Colbert will lead the national sales strategy, oversee the expansion of dealer partnerships, and drive the company’s growth initiatives as it continues to scale its footprint across the U.S.

With over 20 years of experience in equipment finance and sales management, Colbert brings a proven track record of sales leadership, strategic planning, and team development. He will serve as a “player-coach,” directly managing key accounts while mentoring and expanding Conserv’s salesforce to meet increasing market demand. His responsibilities will include setting sales goals, refining operational strategies, and collaborating with senior leadership to align sales execution with the company’s broader strategic objectives.

“Jason’s industry expertise and leadership style make him the ideal fit for this role,” said Jeffrey Goff, CEO of Conserv Capital. “His ability to build strong relationships with dealer networks and deliver tailored financing solutions will be instrumental as we continue to grow our presence in the construction and transportation sectors.”

Colbert, an Air Force Veteran, will also play a key role in enhancing Conserv’s digital presence and sales delivery capabilities, working closely with the CEO and external partners to strengthen the company’s market positioning. Additionally, he will collaborate with syndication partners to expand financing opportunities and ensure product offerings remain relevant and effective.

“I’m excited to join Conserv Capital at such a dynamic time in its growth journey,” said Colbert. “I look forward to leading a high-performing team and building on the company’s strong foundation to deliver exceptional value to our clients and partners.”

Colbert’s appointment marks a significant step in Conserv Capital’s commitment to providing innovative financing solutions and exceptional service to its clients nationwide.

About Conserv Capital

Based in Nashville, TN, Conserv Capital is one of the Southeast’s leading providers of alternative financing solutions in the construction and transportation markets. The company specializes in equipment financing solutions designed to help businesses thrive. As Conserv Capital continues to expand its national footprint, it remains dedicated to delivering flexible and customer-focused financing options.