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Mitsubishi HC Capital America Targets AI Predictive Purchase Model

Posted 03/21/2024

Company implements automated process to streamline technological efficiencies

Chicago, IL, March 21, 2024Mitsubishi HC Capital America, the largest non-bank, non-captive finance provider in North America, continues to make significant strides in its digital transformation efforts with the recent integration of MuleSoft Robotic Process Automation (RPA).

In a move to strengthen business development and customer retention, Mitsubishi HC Capital America has embedded Mulesoft RPA to serve as an incremental catalyst to surfacing sales opportunities through its customized AI predictive purchase model. Mitsubishi HC Capital America leveraged the technology to identify key customer milestones to make smarter and faster decisions, with MuleSoft RPA seamlessly opening data across systems and devices to create enhanced digital solutions.

The company is using MuleSoft’s sophisticated bots – or robotic process automation – to scan the company’s robust databases to identify customer behaviors to precisely time their needs with the right product and service offering. This proactive approach enables customers to receive tailored offers based on their specific product, service and equipment requirements.

Christopher Johanneson, EVP and Chief Digital Officer at Mitsubishi HC Capital America, emphasized the company's innovative spirit and dedication to leveraging advanced technologies for the benefit of its customers. "We are committed to making strategic investments in digital tools and processes to offer our customers maximum flexibility, speed, and ease of access to our financial solutions and services," he said. “It’s our mandate, and that of our parent company, to drive automation throughout the organization to provide a differentiated lending experience and enhance our business operations both externally and internally.”

About Mitsubishi HC Capital America
Mitsubishi HC Capital America is a commercial finance company that has extensive capabilities throughout North America with its affiliate, Mitsubishi HC Capital Canada, combining a consultative approach and expansive digital platform to help organizations of all sizes accelerate growth. With $7.5 billion in assets and more than 800 employees, the company is the largest non-captive, non-bank commercial finance company in North America. Mitsubishi HC Capital America partners with equipment manufacturers, dealers and distributors, as well as end customers, in providing customized financial solutions, including transportation and commercial finance. Dedicated to improving the communities where it operates, the company is committed to the United Nations Sustainable Development Goals. Visit https://www.mhccna.com/en-us

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Related Resource https://www.mhccna.com/en-us
Katie Mullin, Vice President of Marketing Communications