Holland, Rickette, and Derival Recognized For Achievements, Hard Work and Vision Shaping The Global Cold Food Supply Chain

FORT LAUDERDALE (February 13, 2024)– Fleet Advantage, a leading innovator in specialty financing, fleet data analytics, fleet management services, and life cycle cost management, announced today that Brian Holland, CPA, CTP, CLFP, President and CEO; John Rickette, CTP CLFP,  Vice President of Portfolio & Manager of the company’s Transaction Management Team; and Tracy Derival, Marketing Assistant, have all been named as three of Food Logistics’ 2024 Rock Stars of the Supply Chain Award winners.

As the only publication exclusively dedicated to covering the movement of product through the global cold food supply chain, Food Logistics’ 2024 Rock Stars of the Supply Chain award recognizes the top 100 influential individuals in four distinct categories within the cold food industry, whose achievements, hard work and vision have shaped the global cold food supply chain.

In the Lifetime Achievement category, Holland and Rickette have made outstanding contributions to the supply chain space, both with over 10 years of experience in supply chain and logistics. With Holland overseeing Fleet Advantage’s organizational direction, the company reached a significant milestone for the 2023 fiscal year, exceeding over $1 Billion in lease originations, helping it become the largest independent lessor for heavy-duty Class-8 trucks. Acting as a staunch advocate in ensuring the cold food industry pays closer attention to different needs of varying individuals, especially since logistics and transportation organizations depend on recruitment and retention to grow and prosper, Holland has invested significantly in Fleet Advantage’s employees by fostering a working culture that supports promotion from within. He helped the company, and its employees win more than a dozen professional awards over the last year celebrating their accomplishments, including Food Logistics and Supply & Demand Chain Executive’s 2023 Top Software & Technology Provider Award, which spotlights new-to-market software and technology solutions designed to provide automation, efficiency, and visibility to the supply chain space. 

Managing the use and implementation of Fleet Advantage’s applied innovative technologies, analytics and programs, such as EXchangeIT^®, the Sale-Leaseback Program, and the proprietary ATLAAS (Advanced Truck Lifecycle Administrative Analytics Software) platform, Rickette has  offered a wealth of industry experience and knowledge to the company’s top corporate cold food fleet clients, where his many years of experience as a transportation and leasing professional along with his financial operational wherewithal have resulted in unparalleled sales growth within the cold chain and other verticals with transportation fleets. As a member of Fleet Advantage’s Senior Management Team, Rickette has maintained the company’s position as a leader in asset management, fleet financing solutions, and customer service excellence, bringing integrity to the cold food industry by embracing the rapid advancements taking place in transportation that are affecting most organizations that rely on the movement of cold food products.  

While being a younger professional in the industry, Derival has excelled in educating and spreading awareness of critical, relevant topics to transportation and logistics, where her over 160 internal videos created for Fleet Advantage have driven the company’s concept research development. Selected in the Rising Stars category, her creative thinking and unwavering attention to detail in the implementation of Fleet Advantage’s marketing initiatives to help promote the company’s fleet management and supply chain solutions has even been recognized in previous award recognitions, such as Supply & Demand Chain Executive’s 2023 Women in Supply Chain Award. Also, as an active member of the Women in Trucking Association and Women in Manufacturing Association, Derival constantly advocates for women in the transportation and logistics industries, setting a foundation for diversity in all levels of the supply chain network. 

“On behalf of the entire company, we are proud of Brian, John, and Tracy for their shared commitment to making a positive impact beyond Fleet Advantage, acting as the backbone to the advancement and adoption of our resilient cold food supply chain solutions,” said Katerina Jones, Chief Marketing Officer of Fleet Advantage. “Whether it’s being recognized as a Lifetime Achiever or a Rising Star, each go above and beyond in their roles to enhance efficiency and navigate supply chain disruptions, and we cannot thank them enough for their continued excellence. Our leader Brian stands out particularly, as his actions are characterized by a commitment to our employee development, a focus on industry-wide advocacy and a dedication to providing innovative solutions for our clients. This sets the company up for success across the board.”

Holland, Rickette, and Derival will each be profiled in Food Logistics’ Jan/Feb 2024 print issue. For more information on this award and to view the other recipients, please click here.  

About Fleet Advantage 

Fleet Advantage is the largest independent lessor for heavy-duty Class-8 trucks and has over $2.6 Billion assets and over 20,000 units under its Life Cycle Cost Management program. This comprises a client portfolio of more than 50 of America’s top corporate fleets, including five (5) of the top 10 private fleets in the country. Fleet Advantage guarantees the absolute lowest cost of operation by providing fleet asset management, financing solutions, and fleet analytics, using the latest equipment technology to achieve optimum vehicle productivity and maximum safety. Our model of TCO, clean diesel, and safety-enhanced trucks with shorter life cycles complement our customers’ ESG goals. The accomplishments of Fleet Advantage and our leadership team continue to be recognized for tremendous growth and industry leadership with numerous awards, including Top Private Independent and Most Innovative Firm by the Monitor Daily, Top Software & Tech Awards, Top Women Associates in Finance, and Green Supply Chain Awards to name a few. The company has also been named to Inc. magazine’s 500|5000 list of fastest growing companies in the nation.

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