ELFA - Equipment Leasing and Finance Association - Equipping Business for Success

AP Equipment Financing Hires Alex Coveney as EVP, Head of Fleet & Mobility Division

Posted 02/05/2024

BEND, OR. – AP Equipment Financing proudly welcomes Alex Coveney as the Executive Vice President of the newly established Fleet & Mobility Division. In addition to being tasked with developing value-added services throughout AP’s portfolio, the division will also explore untapped segments for new growth opportunities.  

Alex Coveney comes to AP with over 25 years of professional experience in building strategies, program development and management with 22 of those years in the rental and leasing industry. After his first 19 years of business development at a global rental and leasing company, Alex transitioned to business ownership where he used his keen entrepreneurial spirit to skillfully and successfully build and divest a multimillion-dollar business in just a few short years. After his achievements in business ownership, Alex re-entered the rental and leasing industry with a focus on innovation and program development for enterprise-level clients. 

Alex comments on this saying, “I am incredibly excited to join the AP Team and contribute to advancing AP’s brand and capabilities. AP's strong leadership, entrepreneurial spirit, and dedication to fostering an employee and client-focused culture reverberates within the company, resonates with customers, and leaves a lasting impact on the industry. I look forward to building upon AP’s already strong brand and stellar reputation as we bring the new product offerings to market.   

President, Chris Lerma, CLFP states, "We are thrilled to welcome Alex Coveney as the Executive Vice President of the Fleet & Mobility Division. Alex's experience and entrepreneurial prowess perfectly aligns with AP's focus on innovation and creating new value-added programs for our entire clientele base. His leadership and ideas will contribute to our strategic growth and reinforce AP’s position within the industry."  

As the Executive Vice President at AP Equipment Financing, Alex will play a pivotal role in shaping strategic direction, driving portfolio expansion, and overseeing the operational functions of the leasing and mobility business. His leadership style, marked by collaboration, innovation, and a strong commitment to service, resonates with AP's dedication to surpassing the ever-changing needs of today's customers. 

AP actively manages a portfolio of over 13,000 contracts with more than $745 million in receivables. AP looks forward to the growth and leadership that Alex brings to the table in 2024. 

About AP Equipment Financing  

Founded in 1998 and based in Bend, Oregon, AP Equipment Financing is a subsidiary of Tokyo Century (USA) Inc., the U.S. subsidiary of Tokyo Century Corporation. Tokyo Century Corporation, headquartered in Tokyo, has 7,800 employees, and offers specialty leasing and other high value-added financial services in more than 30 countries.  

AP Equipment Financing is renowned for its reliability, consistently delivering innovative financial services and comprehensive expertise to ensure customer satisfaction. The affiliation with Tokyo Century Corporation grants AP the financial strength and resources of a large organization, while enabling them to uphold the swift and personalized service characteristic of an agile independent enterprise.  


Adelyn Hildebrandt
AP Equipment Financing
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