[Chicago, IL]: Syndifi Inc., the online syndication software provider built specifically for the equipment finance industry, has announced the promotion of Alistair Canal to Chief Growth Officer.
In his leadership role, Canal is responsible for revenue growth, P&L management, overseeing product development, scaling the brand’s market reach, and securing the continuity of both sales and marketing value propositions.
After joining the company in 2021, Canal added the necessary structure, processes, and tools required to scale and grow Syndifi. In addition, he focused on forging customer relations while managing customer demands by anticipating and serving their needs. He played a pivotal role in developing and launching Syndifi’s latest platform innovation: Deal Pools. This feature enables sellers to pool together multiple deals in one concise data visualization dashboard, enabling buyers to make better informed, faster decisions.
“Combining his wealth of knowledge and background in sales, marketing, operations, product development and finance, I am more than confident in Alistair’s ability to steer and grow our company,” says Dan Michalek, Founder and CEO of Syndifi. “As Chief Growth Officer, Al will enable us to identify and capitalize on company-wide strategic growth opportunities that better position Syndifi to deliver strong outcomes to both our clients and our stakeholders.”
For nearly two decades, Canal has earned leadership posts at some of the nation's leading financial and compliance firms like Bankers Healthcare Group, Promontory Financial Group, and Live Oak Bank where he co-launched their equipment finance division. During his tenure, he consistently drove revenue growth and forged winning brands for each organization.
“I'm elated to take on the Chief Growth Officer role at Syndifi and advance our company’s mission to modernize the equipment finance industry,” says Alistair Canal, Chief Growth Officer at Syndifi. “I am committed to knocking down growth barriers and propelling our company forward to ultimately enable buyers and sellers within equipment finance to syndicate smarter.”
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About Syndifi Inc.
Syndifi is the only syndication platform built specifically for the equipment finance industry enabling buyers and sellers to transact more securely with their trusted partners in the cloud. The Syndifi platform is built to modernize the Syndication process around secure file sharing.
For more information on Syndifi, please visit www.syndifi.com.
SOURCE Syndifi, Inc.