VAR Resources, a technology leasing and financing company based in Mesquite, Texas, revealed its new name and logo on Oct. 25 at the Equipment Leasing and Finance Association (ELFA) Annual Convention in San Antonio.

Now known as VAR Technology Finance, the company focused the rebranding on their role as a high-performance partner in the industry.

“VAR has focused exclusively on the technology market for more than 25 years, which is something few other companies can say,” said Gary Sutton, CEO of VAR. “As we continue to grow and expand our services, we realized it was time to design a brand that better reflects our expertise and extensive knowledge of the market.”

VAR’s new logo consists of four converging “V” letters, signifying forward movement and representing the idea that all paths lead to success with a high-performance partner like VAR.

“Repositioning VAR was a way for us to showcase our passion for the industry,” Sutton said. “What led us to become leaders in the field—through our knowledge, accessibility and responsiveness—remains at our core and will propel us to even greater growth opportunities.”

About VAR Technology Finance

Since 1988, VAR Technology Finance has provided innovative technology leasing and financing solutions designed for the specific needs of each client. Located in Mesquite, Texas, VAR has a dedicated team of leasing and financing specialists to provide responsive service and high accessibility. The company’s singular focus on the IT industry—combined with formal relationships with hardware and software manufacturers, distributors, resellers and end users—allows VAR to provide the best technology solutions at the lowest acquisition cost, providing personalized service at every step along the way. To discover how VAR can be your high-performance partner, visit vartechnologyfinance.com.