Sword Apak has announced that industry veteran Jeff Bunch has joined the team as Global VP of Sales.

Bunch, who is the ex-CEO and COO of Auction Credit Enterprises and America’s Auto Auctions, brings with him a wealth of industry knowledge obtained over a career that spans more than 20 years. Bunch has extensive experience working for automotive finance companies as well as a strong insight into global strategy, business development and customer relationship management.

“We are thrilled to have Jeff join us at such an important time for the company,” comments Tony Allen, President and CEO of Sword Apak, “Jeff has a remarkable wealth of knowledge and experience that can help support our new and existing clients as they grow and can contribute to Sword Apak’s continuing global success.”

Bunch’s role will focus on managing key strategies for the global sales team and the continued expansion of the business worldwide, and will build on the relationships with Sword Apak’s client base and network.

Bunch has said, “I’m very excited to join the team of experts at Sword Apak and help the business continue to flourish globally. It’s highly important to ensure we help our clients achieve excellence and use our wealth of industry knowledge across the business to make our clients, and in turn our company, successful.”

Bunch joins Sword Apak at a time when the company is experiencing exceptional growth. The business continues to expand over global geographies and the team has grown significantly to support new and existing clients as business demand increases.

ABOUT SWORD APAK Sword Apak (part of the Sword Group) has over 35 years’ experience of providing specialist financial systems to the global asset finance and banking sectors. Our products have been designed by in-house financial software specialists, utilizing their extensive knowledge and long-term experience of working within the financial services industry. Our specialist teams work with business and IT leaders to help translate their strategic business agendas into IT initiatives and solutions that measurably improve performance.

Please visit www.sword-apak.com for more information.