Julie Benson serves as Vice President of Membership Marketing for the Equipment Leasing and Finance Association (ELFA), the premier trade association representing 600+ member organizations in the $1.3 trillion equipment finance sector.
In her role, Ms. Benson is responsible for developing a comprehensive strategy that engages and retains ELFA members while enhancing the overall value of membership. She is responsible for driving dues revenue, retaining existing members, and actively recruiting new members across diverse populations. As the staff liaison for both the Bank Business Council Steering Committee and the Membership Committee, Ms. Benson ensures effective communication and collaboration among stakeholders. Additionally, she partners with the entire staff to uphold the integrity and quality of the Association Management System (AMS), optimizing its functionality to better serve the needs of the organization and its members.
Prior to joining ELFA in March 2013, Ms. Benson served as director of administration and operations for the Insured Retirement Institute, where she managed the productivity, efficiency, and profitability of the association's operations. Before that, she was the director of marketing for Enviso Capital, where she worked closely with high-net-worth clients, managing existing relationships and developing programs to attract new clients to the firm.
Ms. Benson holds a bachelor's degree in psychology from the University of California, Riverside and a master's degree in business administration from California University State Long Beach, where she graduated with honors.