65th Annual Convention

65th Annual Convention

Location

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The ELFA 65th Annual Convention is being held at the JW Marriott Desert Springs Resort & Spa, located in Palm Desert, California, in the heart of the Coachella Valley, home to nearby Palm Springs and other popular resort communities – making it an easy drive from the greater Los Angeles area. 

Three majestic mountain ranges provide a dramatic backdrop to the spectacular property and their championship golf courses. Situated on 450 acres of lushly landscaped grounds and lagoons, the JW Marriott Desert Springs is a sprawling oasis - offering a remarkable contrast to the stark beauty of the desert.

A block of rooms is being held for attendees of the 2026 ELFA Annual Convention at the JW Marriott Desert Springs, 74-855 Country Club Drive, Palm Desert, California, 92260. Please make your hotel reservations before Wednesday, September 30, 2026, to obtain accommodation at the special ELFA Annual Convention rate of $369+taxes for a standard room, with a discounted $25 resort fee. Accommodation requests received after the cutoff date are subject to availability and may be at a higher rate.

Online Hotel Reservations

Hotel Reservations Link: https://book.passkey.com/e/51079379 

  1. Enter: Arrival and Departure Dates 
  2. Enter: Number of rooms needed and number of guests 
  3. Click on: Search 

Once the reservation is complete, you will receive a confirmation number via e-mail (as long as your e-mail address has been entered). 

Reminder, the cut-off date to book in the group block is Wednesday, September 30, 2026. Discounted rooms may sell-out prior to this date, so don’t delay in making reservations. 

We highly suggest making reservations online; however, if you would like to call the hotel directly, you may do so at +1 760 341 2211 or you may use the Marriott reservations line at +1 888 538 9459.