ELFA Advocacy Delivers Major Wins for Equipment Finance
ELFA is proud to share that two of the equipment finance industry’s top tax policy priorities—100% expensing and EBITDA-based interest deductibility—have been made permanent with the signing of H.R. 1: One Big Beautiful Bill into law. ELFA and our members have been advocating for these changes since 2019 — across administrations, tax debates, and countless versions of legislation. Read more
COMING SOON! Survey of Equipment Finance Activity
The 2025 Survey of Equipment Finance Activity (SEFA), the premier source of statistical information available on the $1.3 trillion equipment finance industry, will be released later this month. With more than 2,000 data points and numbering nearly 400 pages, the SEFA provides a wealth of information on the industry unavailable elsewhere. Put the data to work to benchmark your company, discover which sectors are most profitable, and stay on top of industry trends.
Jane Esworthy appointed ELFA’s new VP of Communications & Marketing
Jane Esworthy has joined the ELFA team as Vice President of Communications & Marketing. In her role, she will drive ELFA’s brand strategy, editorial content, multi-channel marketing, and media relations while fostering collaboration across departments. “Jane’s strategic vision and leadership will help ensure we are 100% member-focused while we expand our visibility and outreach,” said ELFA President and CEO Leigh Lytle. Read more
Ethan Heilig named ELFA Director of Strategic Initiatives
Ethan Heilig has joined ELFA as Director of Strategic Initiatives. In his role, Ethan will lead the implementation of Salesforce, manage the association's quantitative assets, and support implementation of the strategic plan through data-driven insights. Most recently, he was part of the Membership, Board Relations & Strategic Development Division at the National Association of Manufacturers - NAM serving as Senior Manager of Market Research & Business Analytics. Welcome, Ethan!
Meet the graduates of the June Principles of Equipment Leasing and Finance Workshop!
ELFA member employees spent an energizing 2½ days of learning, connecting, and momentum-building as they took a deep dive into the fundamentals of equipment finance.. The next workshop takes place Sept. 24-26 at ELFA headquarters in Washington, D.C. – don’t miss this chance to grow your expertise and network with industry peers! Learn more at www.elfaonline.org/POL.
Mark Your Calendar: ELFA’s Must-Attend Events This Summer!
ELFA doesn’t slow down in the summer months! Check out these live and virtual events designed to enhance your organization’s performance and your professional expertise.
- ELFA’s Innovation Experience Webinars: ELFA is pleased to introduce a series of webinars devoted to building a foundational knowledge of AI in our industry from the ground up! Throughout July and August, industry experts will take you through the basics of AI with the following:
- Strategic Applications in Equipment Finance, July 30
- Leading AI Change, August 13
- Technical Deep-Dive, August 27
And catch up on webinars you may have missed, including:- ELFA's Innovation Experience: AI Foundations
- ELFA's Innovation Experience: 100X Executives
- Tariff Talk: What Equipment Finance Needs to Know Now
- Elevate Your Mental Wellness
All available at https://www.elfaonline.org/education-networking/web-seminars.
- Innovation Lab Conference & Exhibition
, September 8-10, 2025, Denver Hilton City Center, Denver, CO. This event is the culmination of the Innovation Experience - a year-round initiative designed to foster collaboration, trend scanning, and actionable insights. Attendees will engage in dynamic discussions, explore cutting-edge technologies, and take part in an interactive showcase that equips them with the tools needed to drive the future of the equipment finance industry. Learn more
- Lease and Finance Accountants Conference
, September 8-10, 2025, Denver Hilton City Center, Denver, CO. The largest annual gathering of lease accountants and those responsible for financial reporting keeps attendees abreast of developments involving rule-making activities of the Financial Accounting Standards Board, international accounting standard-setters, state and federal tax authorities and other regulatory bodies. Held concurrently with the Innovation Lab Conference & Exhibition. Learn more
Don’t miss these and MORE opportunities to connect, learn, and grow - visit the ELFA Event Calendar for registration details, hotel information, specific event schedules and additional information!
New ELFA Online Course – Members Only
ELFA has added a new 15-minute micro-course to its members-only onboarding series: Understanding Tax Treatment in Equipment Finance. This quick, high-impact course explains key tax concepts across common equipment finance structures—loans, conditional sale leases, non-tax leases, true tax leases, and sale-leasebacks.
Designed for professionals across functions, it's especially helpful for sales and client-facing teams looking to understand how tax treatment impacts deals. The course also includes a downloadable comparison chart summarizing tax ownership, depreciation, and available benefits for each structure.
Access is free with ELFA membership.
Log in to enroll: www.elfaonline.org/education-networking/online-courses
Kudos to the Q2 App Contest Winner
Congratulations to Charles Jones of 1st Equipment Finance for winning ELFA’s Q2 2025 mobile app contest! Charles shared his favorite podcast “SmartLess” on the Engage Wall of the ELFA mobile app, and in return, he earned some fun ELFA swag! Join Charles and become a member of the #ELFAMugClub today! Download the app today and join our latest contest here.
Q3 Mobile App Challenge
Show Off Your ELFA Swag!
Did you grab some gear from
The ELFA Shop during Member Appreciation Week? Now’s your chance to show it off—and win! Post a selfie wearing your ELFA swag on the Engage Wall in the ELFA mobile app for a chance to win a $25 Amazon gift card
and ELFA Swag! One lucky winner will be selected at random at the end of Q3.
Learn more #ELFAMugClub #WeAreELFA