EL&F magazine article

Focus on the Customer

What does “customer experience” mean to you? Amid shifting customer expectations and a rapidly changing technology landscape, what are you doing to ensure that doing business with your firm is a positive experience? According to our cover story, addressing this issue is essential—and we can’t start soon enough. Get pointers from members of ELFA’s new Technology Innovation Work Group and others here.

The ELFA Board of Directors established the Technology Innovation Work Group to explore various tech-related initiatives and assess their impact on the broader equipment finance industry. This group is charged with monitoring and analyzing various digital strategies and techniques—from blockchain to AI to machine learning to autonomous devices—and communicating to ELFA members how these initiatives can help their organizations better serve their customers and bring about operational efficiencies.

The Work Group is rolling out some exciting programs, including a new Technology Innovation Leadership Series of one-day events for senior ELFA members to go deep in conversation with industry peers on specific tech innovation challenges. The first event was held in August and focused on the customer experience. Some 40 member executives convened to exchange ideas and gain a new perspective on how the industry is tackling this topic. Watch for upcoming events at www.elfaonline.org/events.

We’ll be exploring more tech innovation themes—and a host of other hot topics—at the 58th ELFA Annual Convention in Washington, D.C. With the convention only a few weeks away, many of you are already reviewing the attendee list, planning your networking and business meetings and consulting the agenda to decide which sessions to attend. Get an overview of all the Convention activities in the preview.

Celebrating an Outstanding Volunteer

Speaking of innovation, we extend congratulations to an extraordinary member who will be recognized at the ELFA Annual Convention. Lori Frasier will receive the 2019 Michael J. Fleming Distinguished Service Award. Lori has been the driving force behind the creation and growth of the ELFA Women’s Council and Women’s Leadership Forum—see details in ELFA News. We couldn’t be an effective organization without the efforts of volunteer members like Lori.

Thank you as always for your continued support and participation.
RalphSIG

 

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EL&F magazine article
From the President & CEO
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2019