EL&F magazine article

Investing Forward

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Leigh Lytle, ELFA President & CEO

As I approach my one-year anniversary at ELFA, I want to say a big thank you to the membership for welcoming me into this industry. Since I stepped into this role, you have been so generous with your time and insights, and I’ve loved meeting you and learning about the diversity of your businesses. 

One of the highlights of 2024 was attending my first ELFA Annual Convention. It was incredible to see so many industry representatives and partners together in one place—the largest attendance in 20 years! Check out some of the highlights in our convention recap, “Time to Level Up.”

At the Convention, I talked about how ELFA members and the equipment finance sector are powering the next era of American growth. For an in-depth look at the $1.3 trillion equipment finance sector, don’t miss our Foundation's new Horizon Report, packed with data showing just how important our industry is to the U.S. economy.

I also talked about how ELFA is committed to powering you—the professionals across the industry. We’re working to make sure you have the tools you need to navigate a rapidly evolving landscape. I’m pleased to share that the number of member companies reached 647 this year—the highest level since 2008. Meet some of our newest members in our cover story, “Meet the New Members,” along with tips to maximize your membership.

Looking ahead, we have big plans for 2025. As I shared at the Convention, we’ll be putting extra focus on advancing our data and research, raising awareness about our industry, and strengthening our advocacy efforts. Speaking of advocacy, don’t miss “Countdown to Compliance” for tips on preparing for Section 1071 of Dodd-Frank.

My sincere thanks to 2024 Chair Rob Boyer, the Board of Directors and all the member volunteers for your engagement this year. The ELFA team and I are excited to work with 2025 Chair James Cress and all of you in the year ahead.

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2024