ACCESS TO ELFA RESEARCH AND DATA is one of the primary benefits of being an ELFA member. As part of our ongoing commitment to providing valuable information to the membership, we recently conducted a series of focus groups with the association’s business council steering committees.
We asked the Captive and Vendor Finance, Financial Institution, Independent, Service Provider and Small Ticket BCSC to assess ELFA research/data and information products. Through a pre-meeting survey and a series of in-depth discussions with each group led by Bill Choi, ELFA VP of Industry Information, we asked:
Please see the full event lineup—including the 60th ELFA Annual Convention, planned for Oct. 24-26 in San Antonio, Texas—on our website at www.elfaonline.org. Thank you as always for your support and participation.

We asked the Captive and Vendor Finance, Financial Institution, Independent, Service Provider and Small Ticket BCSC to assess ELFA research/data and information products. Through a pre-meeting survey and a series of in-depth discussions with each group led by Bill Choi, ELFA VP of Industry Information, we asked:
• Are you aware of various ELFA data, benchmarking and statistics resources?
• Do you use them?
• How important are they to you?
• What kind of delivery mechanism do you prefer in using them?
• Is there additional business information that you’d like ELFA to provide?
On the Cover
We look at one of our most popular vertical market reports, the annual “What’s Hot, What’s Not? Equipment Market Forecast,” in our cover story. See the 2021 survey results and hear what members have to say about the findings. If you’re looking for more data on equipment verticals, don’t miss the latest from the Equipment Leasing & Finance Foundation.Upcoming Events
We have seen active participation in ELFA virtual conferences, webinars and networking gatherings in 2021, and we’re planning an exciting lineup of events in the coming months. One highlight will be the Emergence2021 leadership conference on July 14. Find out what’s planned for this special event in our feature story, “Emerging Talent’s Hidden Heroes.” As the author notes, ELFA’s up-and-comers have shown grit and innovation during COVID-19, and the Emerging Talent Advisory Council is developing an agenda to serve this important constituency.Please see the full event lineup—including the 60th ELFA Annual Convention, planned for Oct. 24-26 in San Antonio, Texas—on our website at www.elfaonline.org. Thank you as always for your support and participation.

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EL&F magazine article
From the President & CEO
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2021