Forklifts play a vital yet often underappreciated role in diverse industries, and in this episode of Equipment Finance Matters, hosts Kelli Nienaber, Equipment Leasing & Finance Association Senior Vice President of Industry Advancement & Executive Director of the Equipment Leasing & Finance Foundation, and Will Teftt, Senior Vice President, Asset Manager at EverBank, sit down with Joe Joyce, Executive Vice President at Russell Equipment Inc., to explore the evolving forklift market and what equipment finance professionals need to know about this $10 billion North American sector.
Joe explains how customization, such as mast height, fuel type, or battery configuration, impacts both primary and secondary market value. They also discuss the importance of understanding brand reliability, leasing terms, and market trends when setting residuals and managing portfolio risk. The discussion explored post-pandemic supply chain effects, tariff implications, and the complexities of recycling batteries and embracing new technologies such as autonomous forklifts. This episode delivers practical insights for lessors, lenders, and anyone navigating the future of forklift financing.
The Equipment Leasing & Finance Association offers members a monthly U.S. Equipment & Software Investment Momentum Monitor, tracking seven equipment and software verticals and identifying potential turning points in their investment cycles three to six months in advance. Explore the latest outlook and what it could signal for investment in the months ahead: https://www.elfaonline.org/research/i...