Communications

As part of ELFA’s Innovation Experience, host Alexa Carnibella introduces a conversation between Deborah Reuben, CEO of TomorrowZone , and Moto Tohda, VP of Information Systems at Tokyo Century USA. Moto reflects on 17 years with one company and how asking better questions, building cross-team alignment, and championing hands-on learning became the foundation for continuous transformation. The discussion explores advancing technology, navigating the hype vs. reality of AI, and balancing curiosity with business needs. Moto also shares candid insights on ERP projects, strategies for overcoming resistance, and how to make change a true team effort. Tune in for practical ideas on leading with humility, curiosity, and a focus on human connection.

As part of ELFA’s Innovation Experience – a year-round initiative to turn innovative thinking into action – this episode of Equipment Finance Matters features an insightful conversation between Deborah Reuben, CEO and founder of TomorrowZone and Mark Blais, Chief Information Officer at Channel Partners LLC. They dive into Mark’s fascinating cross-industry journey-from lasers and 3D imaging to financial services-and uncover how a diversity of experience fuels true innovation. Mark shares candid insights and practical patterns for leading innovation in equipment finance, emphasizing the critical roles of “dot collectors” and “dot connectors.” Discover why asking, “Is there another way?” can spark your team’s creative potential, and why true transformation isn’t just about new technology, but about connecting people and ideas. Mark also unpacks responsible AI adoption, how to balance experimentation and risk, and ways to embed innovation into company culture. You’re guaranteed to walk away inspired and ready to shape a more awesome future.

In this episode of Equipment Finance Matters, host Kelli Nienaber is joined by Deborah Reuben, CEO and founder of TomorrowZone , and Andrew Cotter, Executive Vice President and CIO at Somerset Capital Group. Together, they dive into the ELFA Innovation Experience, a dynamic new initiative blending the expertise of multiple committees to accelerate digital transformation across the industry. Kelli, Deb, and Andrew unpack the concept of trend scanning, discussing how identifying and understanding emerging signals, especially human readiness for AI, can help companies prepare for the changes ahead. They explore the intersection of technology and people, the evolving role of AI in equipment finance, and the need for collaboration across generations, roles, and companies. Get a preview of the upcoming Innovation Lab Conference Exhibition in Denver and learn how you can get involved, from webinars to Innovation Awards.