ELFA is proud to award Bruce Winter, president of FSG Capital, Inc., with the 2025 David H. Fenig Distinguished Service in Advocacy Award.

Since joining ELFA in 2017, Bruce has shown a passion for advocating for the equipment finance sector, and has played a key role in advancing ELFA's public policy agenda. He has served in various leadership positions, including Vice Chair and Chair of LeasePAC and liaison to the Independent Business Council Steering Committee.

ELFA President and CEO Leigh Lytle recognized Winter during Capitol Connections for his commitment and efforts in reinforcing ELFA's advocacy initiatives and uniting the industry's voice in Washington, DC.

Winter expressed his appreciation for being recognized for his contributions to ELFA's advocacy efforts. “The true reward lies in the opportunity to engage directly with lawmakers, which is a vital part of shaping policy and promoting the industry's role in the broader economy,” he said. “Through these conversations, industry advocates can help legislators gain a clearer understanding of the communities they serve and the significant economic value the equipment finance sector delivers.”

In addition to his advocacy work, Winter has made broad contributions to the association by serving on several ELFA committees and boards, including the Nominating Committee, Investment Committee, Executive Committee, Foundation Academic Outreach Committee, and the ELFA Board of Directors.

The entire ELFA advocacy team was pleased to honor Winter for his dedicated service and leadership in helping shape the policies that reflect the value and impact of the equipment finance sector. His commitment to advocacy has elevated the association's voice at the state and federal levels.

As a proud Marylander, Winter maintains a keen interest in federal policy and has built strong relationships with lawmakers that continue to benefit the industry.

ELFA also honored Winter for his past service as LeasePAC Chair and his reputation as one of our most avid cyclists. ELFA sprinted to get Bruce a custom biking jersey to represent the LeasePAC at the next annual convention charity bike ride!

About the Award

This award is named for David H. Fenig, who tirelessly advocated on behalf of the equipment leasing and finance industry in his role as ELFA Vice President of Federal Government Relations. Each year, this award is given to an ELFA member who gives their time to advocate for our industry to state and federal governments.