ELFA - Equipment Leasing and Finance Association - Equipping Business for Success

ELFA Announces Webinar on “AI for Marketers” on Sept. 28

Posted 09/13/2023

Washington, D.C. — Artificial intelligence (AI) is a hot topic, but for marketers, is it the wave of the future or the flavor of the month? Join the Equipment Leasing and Finance Association for the webinar “AI for Marketers: Embracing Analytics and Creativity” on Thursday, Sept. 28, 1-2pm ET. Our panel of equipment finance marketing and communications experts—all members of the ELFA Communications Committee—will discuss leveraging AI tools specifically for Marcom.

Discover some of the hands-on tools our panel utilizes daily and how to get started with enhancing output powered by machine learning. We'll tackle burning questions like AI's impact on talent and jobs, identifying dangers and avoiding pitfalls, and updates on AI regulation.

This is an important topic not only for marketing professionals, but for all equipment finance professionals. We welcome users of all levels, whether novice or expert, to join us as we discuss, debate and decide whether AI can help marketing and communications professionals work smarter, not harder.


  • Keara M. Piekanski, MBA, Director of Marketing, Oakmont Capital Services and Chair, ELFA Communications Committee


  • Chelsea Jensen, Senior Employee Engagement Specialist, Sasser Family Companies
  • Kyle Mallinger, SVP, Marketing, Financial Partners Group
  • Kristi Schon, Chief Marketing Officer, Channel
  • Joseph Vu, Sr. Vice President, Marketing, QuickFi by Innovation Finance USA LLC

This event is open to all. Register here. All who register can attend live, and will also receive a link to a recording after the event.

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About ELFA

The Equipment Leasing and Finance Association (ELFA) is the trade association that represents companies in the $1 trillion equipment finance sector, which includes financial services companies and manufacturers engaged in financing capital goods. ELFA members are the driving force behind the growth in the commercial equipment finance market and contribute to capital formation in the U.S. and abroad. Its 580 members include independent and captive leasing and finance companies, banks, financial services corporations, broker/packagers and investment banks, as well as manufacturers and service providers. ELFA has been equipping business for success for more than 60 years. For more information, please visit www.elfaonline.org.



Amy Vogt