Just Announced: The most decorated swimmer of all time, Michael Phelps, will be joining us as a keynote speaker at our 64th Annual Convention.

Momentum is strong in the equipment finance industry!

2025 is a pivotal year, a quarter-century in, marked by a new administration, a dynamic workforce, and significant wins on Capitol Hill. Now is the time to seize the opportunity. Can you feel the energy shifting?

Join us at the 2025 ELFA Annual Convention, where we'll harness this incredible energy to drive even greater success. This is your chance to connect with industry leaders, gain fresh perspectives, and learn strategies to keep your business moving forward. We'll explore key topics such as:

• Policy & Progress: Capitalizing on Certainty. With the permanence of 100% expensing providing vital certainty, businesses are investing with confidence. This policy didn't just happen—it was earned through the collective advocacy of our industry, and it's a powerful growth engine we'll discuss how to leverage. We'll also examine the impact of the new administration and other legislative developments.
• Workforce Evolution: Adapting to changing expectations and cultivating a thriving, future-ready team.
• Innovation & Growth: Discovering new technologies and business models that fuel industry expansion.

Don't miss this unparalleled opportunity to learn, grow, and network with the best in the business. This is where you'll gain the competitive edge needed to thrive in a dynamic market and be part of the collective force driving our industry forward.