Hub Schedule

Join Tawnya Stone, Chair of ELFA’s Innovation Subcommittee and Vice President of Strategic Technology at GreatAmerica Financial Services, as she presents the 2025 Innovation Award to Fleet Advantage. Matt de Aguiar, Chief Operating Officer, will share how their winning project, OffLease Reimagined, is transforming the end-of-lease process for heavy-duty trucks—reducing surrender time from 90 to 30 days, cutting clerical errors nearly in half, and saving clients millions through greater efficiency.

TAWNYA STONE, Chair, Innovation Subcommittee
Vice President, Strategic Technology
GreatAmerica Financial Services Corporation

MATT DE AGUIAR
Chief Operating Officer
Fleet Advantage

Today’s lenders face two realities: borrowers’ needs are constantly evolving, while lenders must protect margins by scaling core services.

Lending-as-a-Service (LaaS) offers an alternative to the traditional build, buy, or partner paths—balancing product expansion with profitability. It removes the need for heavy upfront investment in new products that take years to deliver ROI.

Imagine co-designing a product, keeping control of credit, pricing, and brand, while an operator handles day-to-day execution as part of your team. This session explores when LaaS outperforms in-house builds, how to structure engagements for faster time-to-market, and how it can pave the way to eventual insourcing.

We’ll highlight a real-world example: a wholesale financing program that deepened vendor and OEM relationships, held headcount flat, and maintained tight risk controls. Attendees will walk away with a decision framework, implementation tips, and a view of the upside—faster product velocity, stronger partnerships, and better unit economics.

JASON BARTZ
VP, Partnerships
Vero Technologies

JOHN MIZZI
CEO
Vero Technologies

Whether or not you attended ELFA’s AI Web Seminar Series, this session is your chance to join the conversation. We’ll take some of the top questions from the webinars, dig deeper into the areas that generated the most curiosity and debate, and then open the floor to fresh questions from the audience. Recorded sessions are available on the ELFA website for anyone who’d like to dive in further.

MOTO TOHDA, Chair, Innovation Subcommittee
Vice President, Information Systems
Tokyo Century (USA) Inc.

RITCHIE COTTON
Chief Technology Officer
Valiant

What does learning look like when it happens inside your own company? Instructor Scott Kiley shares insights from ELFA’s in-house Principles of Equipment Leasing & Finance workshops held at member companies this year. Hear how teams used the on-site format to build shared understanding across functions, strengthen collaboration, and connect training directly to business goals. Walk away with practical ideas for bringing learning to life within your organization.

Discover how one of America's leading auto finance companies is expanding beyond its core business. Join Andrew Denton, CEO at Alfa Financial Software, and Daniel Kipper, Executive Director of Product Development at Hyundai Capital America, as they explore Hyundai Capital's strategic expansion into equipment and mobility finance. Learn about the challenges, opportunities, and technology decisions driving their transformation journey—and what it means for the future of the industry.

ANDREW DENTON
CEO
Alfa Financial Software

DANIEL KIPPER
Executive Director of Product Development & Mobility
Hyundai Capital America

What does it mean to be a Certified Lease & Finance Professional (CLFP), and why does it matter? CLFP Foundation CEO Reid Raykovich will provide a brief overview of this designation that’s raising the bar for professionalism in our industry. She’ll be joined by Bruce Winter, CLFP since 1998, and Addison Flumerfelt, CLFP, who earned the designation this year. Together, they’ll share how the credential has shaped their careers – from a veteran’s perspective to the insights of a new designee.

Whether you’re exploring the designation for yourself or your team, or simply curious about what it takes, you’ll walk away with real insight into the value of the CLFP community.

REID RAYKOVICH, CLFP
Chief Executive Officer
CLFP Foundation

ADDISON FLUMERFELT, CLFP
Capital Markets Associate
Wintrust Commercial Finance

BRUCE WINTER, CLFP
Chief Operating Officer
Peapack Capital

Back by popular demand! Catch this encore demo of Smart Brevity and see how fewer words can drive clearer communication. The premium on clear, succinct communication has never been higher. Smart Brevity is the method thousands of organizations are using to transform their emails, updates, and other critical comms. Axios HQ is the simple, but powerful writing tool that helps them bring it to life. Join us for an unforgettable demo exploring the muscle and method behind Smart Brevity — and the technology that makes it happen.

BILLY BAGNELL
Business Development Officer, SVP
LEAF

VICTORIA BLAIR
Vice President - Strategic Accounts
AxiosHQ