REGISTER NOW for the 65th ELFA Annual Convention, Oct. 25-27, 2026, at the JW Marriott Desert Springs Resort in Palm Desert, California.
The equipment finance industry doesn't just finance growth — it is growth. Conditions to accelerate have never been stronger, and this year marks a pivotal moment: rapid evolution across every sector, new opportunities opening up, and a nation marking its own milestone anniversary. Can you feel where the momentum is headed?
Join us at the 65th ELFA Annual Convention, where the leaders shaping what comes next will all be in the same room. This is your chance to reconnect with industry peers, shape new ideas, and gain the insights that move your organization forward. This year's theme — Invest, Empower, Expand — reflects exactly where our industry stands and where it's going:
Invest: Capitalizing on Confidence. Capital is moving with conviction. We'll dig into how to position your business to capture record demand, leverage a favorable policy landscape, and make smart bets on what's next.
Empower: Investing in People. The most important investment your organization will ever make is in its people — we'll tackle workforce development, leadership, and the culture shifts defining tomorrow's top-performing companies.
Expand: Turning Momentum into Market Share. ELFA leaders are already on Capitol Hill advocating for policies that promote capital investment and support business growth nationwide. As member companies expand the reach of equipment finance across the broader economy, we'll explore how to take that momentum and convert it into real market share.
Don't miss this unparalleled opportunity to learn, grow, and network with the best in the business. This is where you'll gain the competitive edge needed to thrive in a dynamic market — and be part of the collective force driving our industry forward.
Monday Featured Speakers: Two Remarkable Voices Leading Through Change
We will kick off the 65th Annual Convention on Monday with two leaders who have transformed organizations from the inside out.
Anna Baird
Michael J. Sorrell, Ed.D.
