2019 ELFA Leadership

Jud Snyder, 2019 ELFA Chairman
Following the 2018 election, ELFA Officers and Directors for 2019 are as follows:
OFFICERS
Jud Snyder, President, BMO Harris Equipment Finance Company (Chair)
David Schaefer, CEO, Mintaka Financial (Immediate Past-Chair)
Martha Ahlers, President, United Leasing & Finance (Chair-Elect)
Larry Smilie, Managing Director, Banc of America Leasing (Vice Chair)
Kris Snow, President, Cisco Capital, Cisco Systems Capital Corporation (Vice Chair)
Mike DiCecco, President, Huntington Equipment Finance (Vice Chair)
Robert Boyer, President, BB&T Commercial Equipment Capital Corp. (Treasurer)
Ralph A. Petta, ELFA (President/CEO)
Paul Stilp, ELFA (Secretary)
DIRECTORS
Jennifer Coyle, Executive Director, Macquarie Corporate and Asset Finance
James Cress, Vice President and General Manager, Stryker Flex Financial
Brett Davis, President, CNH Industrial Capital LLC
Conrad Eimers, President, Vision Financial Group, Inc.
Dave Fate, President and CEO, Stonebriar Commercial Finance
Willis Kleinjan, Founder and CEO, Northland Capital Equipment Finance
Dan Krajewski, President and CEO, Sertant Capital, LLC
Marjorie Krumholz, Partner, Thompson Coburn LLP
Matthew LeSage, Chief Commercial Officer, Wells Fargo Equipment Finance
Brian Madison, President, Trinity Industries Leasing Co.
Robert Neagle, President, Merchant Finance, Ascentium Capital LLC
Amy Nelson, President, Global Healthcare & Clean Technology, DLL
Daniel Nelson, President, Tamarack
David Normandin, President & CEO, Wintrust Specialty Finance
Deb Reuben, President, Reuben Creative, LLC
Alan Sikora, CEO, First American Equipment Finance, an RBC/City National Company
Dave Walton, President and CEO, Caterpillar Financial Services Corporation
Dues Renewal Season Is Here!
It’s that time of year again and the dues renewal campaign has begun. Renewal invoices for the 2019 membership year were mailed to the key contacts of all ELFA member companies on Nov. 1, 2018. Timely payment of 2019 membership dues will ensure uninterrupted access to indispensable benefits, such as federal and state advocacy updates, targeted industry research, discounted fees for ELFA events and much more. Please contact the ELFA Membership Department at [email protected] if you have any questions. We thank you for your continued support!Key Dates to Remember….
Nov. 1, 2018—2019 dues invoices mailed to key contacts
Dec. 31, 2018—Deadline to pay 2019 dues
Throughout 2019—Take advantage of ELFA’s many benefits!
Cultivating Relationships
Dahlka Enters Equipment Finance Hall of Fame
ELFA has named Edward A. Dahlka, Jr. to the 2018 Class of the Equipment Finance Hall of Fame. ELFA President and CEO Ralph Petta made the announcement at the General Session of the Annual Convention in Phoenix. Dahlka, whose career in the equipment finance industry spanned more than four decades, was recognized as an industry pioneer, a dedicated mentor and a tireless supporter of the association.“Ed is a visionary leader who was instrumental in starting and advancing a number of national equipment leasing and finance businesses,” said Petta. “Over the course of his career, Ed not only developed successful business models and strategies, but also served as a mentor to countless individuals, developing and nurturing their careers in the industry. In addition, he has contributed immensely to our association and Foundation, lending his considerable industry knowledge and leadership skills.”
To learn more, visit www.elfaonline.org/hof/.
Women Leaders Plan for the Future

The ELFA Women’s Council held a strategic planning meeting in Phoenix last month following the Annual Convention. Attendees reviewed the Council’s mission and identified priorities for the year ahead. Save the date: The 2019 Women’s Leadership Forum will be held April 1–2 in Washington, D.C.
“Ask a Leader” Interview Series Launches
The Emerging Talent Advisory Council has launched “Ask a Leader,” a series of interviews with ELFA members with a diverse range of backgrounds and experiences in the commercial equipment finance industry. The leaders will discuss their formative professional years, their success and challenges over the years and their advice for future leaders in the industry. Check out the first interview with Bill Verhelle, CEO of Innovation Finance, at www.elfaonline.org/industry-topics/emerging-talent/ask-a-leader.
Membership Minute
Upload the ELFA Member logo to your company website and show your support of the industry and the association. The ELFA Member logo may be accessed at www.elfaonline.org/about/elfa-logos. Questions concerning use of the logo or the terms and conditions of this license should be directed to Amy Vogt at [email protected].
New Business Intelligence from ELFA
Wondering about trends in pay at small and medium-sized equipment leasing and finance companies? The 2018 Small and Medium Enterprise Compensation Survey reveals data—including salaries, bonuses, benefits and commission—at equipment finance companies with annual volumes (new origination) under $250 million. It includes 19 specialized revenue and support positions, ranging from CEO to collections staff to sales staff. Learn more at www.elfaonline.org/data/market-trends.Report Highlights Top Tech Trends
The 2018/2019 Business Technology Performance Index from ELFA and Capgemini reveals the current state of technology in the equipment finance domain. The report, which is based on industry research and input from ELFA members, provides insight into the tech trends and forward-looking initiatives that equipment finance companies are undertaking to drive their firms into new markets, new opportunities and more efficient operations. Download your copy from the ELFA website at www.elfaonline.org/data/market-trends.Industry Compensation on the Rise
Compensation in the equipment finance industry increased modestly in 2017, according to the 2018 Equipment Leasing and Finance Compensation Survey from ELFA and McLagan. The annual survey measures compensation rates for more than 90 executive, front-office and support positions reported by more than 75 equipment finance companies from across the sector. Learn more at www.elfaonline.org/data/market-trends.ELFA Abroad
Immediate Past Chairman Dave Schaefer discussed the state of the U.S. equipment finance marketplace at the Leaseurope Annual Convention in October in Venice, Italy. This is the preeminent yearly gathering for the European leasing, automotive rental and consumer credit communities.Get Noticed
Once again ELFA is providing member companies with a variety of opportunities to showcase your products and services. To learn about exhibit, sponsorship and advertising opportunities for 2019 that might fit your needs, please contact Steve Wafalosky at 440.247.1060 or [email protected]. Also, check out the 2019 Integrated Marketing Guide at www.elfaonline.org/about/advertise.
Save the Date: 2019 ELFA Events
Are you wondering when ELFA events and training will be held in 2019? Start planning for next year now with the 2019 Event Calendar. Take advantage of the learning and networking opportunities available to you and your staff as part of your ELFA membership. Download the 2019 schedule at www.elfaonline.org/events/calendar.
Video Highlights New Fundamentals Course
Do you want to stand out from the crowd? Expand your skills? Accelerate your career growth? Whether you are new to the equipment finance industry or looking for a refresher on industry fundamentals, turn to ELFA’s new online training course, the Fundamentals of Equipment Leasing and Finance. This interactive interface lets you “be the boss” and run your own fictional equipment finance company. Learn more and check out a new video highlighting the key features at www.elfaonline.org/events/fundamentals.
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