ELFA's 60th Annual Convention Preview

At the 60th ELFA Annual Convention, industry leaders will reunite, reconnect and exchange best practices for innovating, winning business and leading in an age of rapid change. 

The past year presented countless challenges to our nation’s economy and ELFA member businesses. Overall, however, the equipment finance industry has demonstrated remarkable resilience and durability. Today, the equipment finance sector is helping the nation get back to business by financing billions of dollars in equipment investment by businesses both large and small. 

As the nation looks forward to emerging from the pandemic, the most successful equipment finance companies aren’t returning to “business as usual.” They are preparing to take advantage of new opportunities in the marketplace and adapting their business models to meet changing customer demands.

Position your business for success by registering for the 60th ELFA Annual Convention!

New This Year: Attend In-Person or Virtually! 

• Attend the convention in-person to reunite and reconnect with your fellow colleagues at the JW Marriott Hill Country in San Antonio. Onsite attendees will enjoy unparalleled opportunities to network, do business and uncover ideas to help your business grow—plus discover solutions in a first-rate exhibit hall.
• Attend the convention remotely to hear from industry experts from the comfort of your home or office. Watch livestreams of high-quality educational sessions and top-notch keynote speakers when and where it’s most convenient for you—for a discounted price. 
  

Why Attend?

The ELFA Annual Convention is the primary forum that industry leaders turn to with assurance when it comes to addressing critical issues and trends. It is the largest, most important annual gathering of equipment leasing and finance professionals. Whoever you need to see is likely to 
be there.

Schedule of Events

Sunday, October 24

Monday, October 25

• Technology Innovation Workgroup Presents: What’s REALLY Happening with AI in Equipment Finance?  

• ELFA Women's Council Presents: The New Leadership Playbook with Mary Abbajay 

• The Equipment Leasing & Finance Foundation Presents: Lease Syndication in the Digital Age

• The Shift from Hard Assets to Servitization: New Models for Equipment Finance Providers

• The ELFA Equality Committee Presents: Shining a Light on Corporate Diversity and Inclusion Efforts 

• Strategic Shift: Start Thinking and Operating Like a Digital Company   

• Legal Hot Topics for Equipment Finance AND the Kitchen Sink   

• Truck and Trailer Transport – Studies, Data & Science To Improve Organizational Bottom Lines

Tuesday, October 26

• The Emerging Talent Advisory Council Presents: Millennials — A “Vertical” Market Defining the Future 

• Automation & Business Operations: Taming the Wild Beast  

• Equipment Demand in the Post-Pandemic Small Business Economy   

• Cyber Security — Keeping Your Company Safe

• LIBOR in the New World 

• Financing the Intersection of the Circular Economy and the ESG Revolution  

• Futureproofing Operational Processes and Technology Transformations

Keynote Speakers

DEDE HALFHILL 
Renowned Leadership Expert and Colonel, USAF (Ret.)

Described by Dr. Brené Brown as one of her “leadership heroes and a total badass,” U.S. Air Force retired Colonel DeDe Halfhill is a proven leader and communications executive who draws on her 25-year accomplished military career to provide a transparent, real-world perspective on the power of embracing humanness and vulnerability in leadership. During her time with the Air Force, Halfhill became a trusted advisor to some of our nation’s highest-ranking military leaders, including the Chairman of the Joint Chiefs of Staff and the Secretary of Defense, as well as the lead military spokesperson responsible for implementing plans supporting the Department of Defense’s global communications strategy. Deployed twice during the Iraq War, Halfhill gained first-hand experience leading and advising through the most difficult circumstances, often when lives were at risk, and when there were no easy answers. She understands leadership, not just from studying it, but by actually living it.


DEX HUNTER-TORRICKE 
Former Head of Communications at SpaceX, Executive Communications Manager at Facebook, and Executive at Google

With more than a decade working at the heart of the technology industry, Dex Hunter-Torricke has managed communications for some of the most-influential and admired Silicon Valley leaders and corporations of our day. From 2012-2016, he led the executive communications team at Facebook and served as personal speechwriter for Mark Zuckerberg. He then went on to join SpaceX as senior director of communications. He is currently head of communications for the Oversight Board, the independent body that will be making decisions on Facebook and Instagram’s most challenging content issues.


DR. ROBERT WESCOTT 
Founder and President, Keybridge Research LLC

Robert F. Wescott is Founder and President of Keybridge Research LLC, an economic consulting firm in Washington, DC, that has served major financial institutions, Fortune 500 companies and leading business associations since 2001. Dr. Wescott concentrates on global macroeconomics, financial risks, and public policy research. He provides global asset allocation advice to high-profile international financial firms and is a frequent speaker to business and financial audiences around the world. Dr. Wescott also testifies as an expert before U.S. Congressional committees on economic, financial, and energy policy matters.

Get Noticed!  Become a Sponsor or an Exhibitor

The ELFA Annual Convention provides unmatched opportunities to provide exposure for your company, especially through sponsorships and the Convention Exhibition. To become a sponsor or an exhibitor, contact Steve Wafalosky at [email protected]  or (440) 247-1060.

Need More Information?

For complete details, including convention registration and hotel reservations, go to www.elfaonline.org/events/2021/AC/