What You Need to Know Now

What Are the Top 10 Industry Trends for 2022? 

ELFA is forecasting the leading trends driving capital acquisition this year in the Top 10 Equipment Acquisition Trends for 2022. Designed to help businesses with their strategic equipment acquisition plans, you can find the trends press release, infographic and animated video on ELFA’s Equipment Finance Advantage website for end-users at 
www.equipmentfinanceadvantage.org. 

Announcing the Mobile App Contest Winners

Congrats to the winners of the latest ELFA Engage mobile app contests. These winners picked up some fun ELFA swag—and became members of the #ELFAmugclub! Download the app today and join our latest contest at www.elfaonline.org/app.

New Year….New Ways to Win! 

Whether your goal is to exercise more, save money or eat healthier, we’ve all been there. So why not share your New Year’s resolution in the engage wall of the ELFA Engage app for a chance to win a $25 Amazon Prime gift card and ELFA Swag? One winner will be chosen at random at the end of Q1. See details at www.elfaonline.org/app.

Last Chance to Renew Your Membership for 2022

There is still time to preserve your membership benefits in 2022. Your 2022 ELFA membership ensures uninterrupted access to indispensable services and benefits, such as federal and state advocacy updates, industry information via ELFA’s new Knowledge Hub, ELFA’s members-only resources, discounted fees on professional development and more. Key contacts can expedite their dues payment by using the Account Tools section of the ELFA website (you must be logged in). Please contact ELFA Membership at (202) 238-3400 or [email protected] with questions. 

Save the Date for 2022 ELFA Events 

Take advantage of a wealth or learning and networking opportunities available to you and your staff as part of your ELFA membership. Many events in 2022 will be held in person. See the 2022 Educational Supplement in this magazine and visit our website at www.elfaonline.org/events. 

Arizona Welcomes Equipment Managers  

If you are in equipment management, you can’t afford to miss the Equipment Management Conference and Exhibition, Feb. 13-15 at the Westin La Paloma Resort & Spa in Tucson, Arizona. This is the premier event for equipment managers, appraisers and remarketers and is attended by nearly 300 people you need to meet. See the top reasons to attend in the feature story in this issue and learn more at www.elfaonline.org/events/2022/EMC. 

Join the Investors Conference in the Big Apple

The Annual Investors Conference on Equipment Finance is scheduled for March 30 in New York City. This one-day event from IMN and ELFA focuses on educating investors and equipment finance companies about the latest industry trends and developments. The program will include extensive coverage on the outlook for the year ahead, structural and legal challenges, risk management, capital markets and transportation finance. Learn more at www.imn.org/equipment.

Gear Up for Innovation in 2022

ELFA members from across the industry met online in November for the latest Innovation Roundtable sponsored by the Technology Innovation Working Group and led by Deb Reuben of TomorrowZone. Learn more about the Working Group in this magazine, and save the date for four Innovation Roundtables in 2022: March 3, May 19, Aug. 4 and Nov. 10. 

Don’t Miss the Women’s Leadership Forum

Come “Blaze a New Trail” at the Women’s Leadership Forum, April 11-12 at the Palmer House Hilton in Chicago. This event will focus on leadership development for women at all stages of an equipment finance career. The agenda will feature dynamic speakers and offer time for attendee interaction and networking with other industry leaders. You’ll leave this event with valuable insights and powerful tools to enhance your career. Registration opens at the end of January at www.elfaonline.org/events/2022/WLF.

Five Roundtables Tackle Best Practices in 2022  

Best practices roundtables are small, one-day meetings designed to facilitate the exchange of information among peers. Attendance is open to ELFA member companies only. Watch for updates on the following events at www.elfaonline.org/events: 
• Bank Roundtable, April 12, Chicago
• Captive and Vendor Finance Roundtable, April 12, Chicago
• Independent Roundtable, April 12, Chicago
• Small Ticket Roundtable, April 12, Chicago
• Tax Best Practices Roundtable, June 22, Chicago

Funding Conference Set for April 12-14

The ELFA National Funding Conference is the most effective forum for connecting funding sources with some of the finest organizations in the equipment finance industry looking to establish relationships to fulfill their funding needs. This popular annual event returns in-person on April 12-14 at the Palmer House Hilton in Chicago. To learn more about the National Funding Conference and to register as a funding source exhibitor or attendee, please visit www.elfaonline.org/events. 

Calling All Emerging Talent: 2022 Networking Events 

Are you a future leader who’s interested in meeting more people in the industry? Please join ELFA at an Emerging Talent Networking Event in 2022: April 12 in Chicago, July 14 in Boulder, Colorado and Sept. 12 in New Orleans. These events, which are sponsored by the Emerging Talent Advisory Council, are a chance to hear from industry leaders and network with your fellow industry colleagues. There is no cost to attend but space is limited and you must register in advance. Watch for updates at www.elfaonline.org/events/. 

Emerging Talent Gathers 

ELFA’s first-ever social hour for current and past members of the Emerging Talent Advisory Council (ETAC) was a success! It was wonderful to see happy faces, both new and familiar. ETAC has a lot of great things planned in 2022, so keep your eyes out! If you’re interested in getting involved with ETAC, please email Alexa Carnibella at [email protected]. 

ELFA Releases Compensation Data for Equipment Finance 

Wondering about trends in pay in the equipment finance sector? Two new ELFA surveys detail the latest data. Both studies are available at www.elfaonline.org/KnowledgeHub: 
 • 2021 Equipment Leasing and Finance Compensation Survey measures compensation rates for more than 90 executive, front-office and support positions and 10 levels of seniority, reported by more than 75 equipment finance companies from across the sector.
• 2021 Small and Medium Enterprise Compensation Survey reveals data—including salaries, bonuses, benefits and commission—for 19 specialized revenue and support positions at 53 small and medium-sized equipment finance companies. 

Are You Following ELFA’s LinkedIn Page? 

Get the latest ELFA updates, share information and network with other members of the equipment finance community on the association’s LinkedIn company page. All members are welcome to connect today. 

Survey Respondents Reap Rewards  

The Research Committee met recently to plan the 2022 Survey of Equipment Finance Activity (SEFA), the Interactive SEFA Dashboard and the MySEFA personalized data tool. Make sure you participate in the 2022 SEFA to take advantage of special benefits! Every company respondent will receive:
• A complimentary copy of the 300+ page SEFA and Small-Ticket SEFA reports (a $1,495 value).
• A personalized MySEFA interactive tool, which lets you track your company’s operational and performance statistics and compare them against your peers. 
 Questions? Contact Bill Choi at [email protected] or go to www.elfaonline.org/SEFA. 

Membership Minute

It’s a new year filled with possibilities and opportunity. What a great time to get involved by volunteering on an ELFA committee. ELFA is a volunteer-driven organization and each year, hundreds of volunteers from ELFA member companies contribute their time and energy to drive the association’s mission. If you would like to learn more about how to get involved and participate on a committee, contact Ed Rosen, Director of Governance, at [email protected]. 

Nominations Open for Equipment Finance Hall of Fame 

The Equipment Finance Hall of Fame annually recognizes individuals who have made unique, significant or lasting contributions to the industry and/or the association throughout their careers. The deadline for nominations to the 2022 Class of the Equipment Finance Hall of Fame is April 1, 2022. Learn about the nomination criteria and deadlines and access the online nomination form at www.elfaonline.org/hof. Please contact Ed Rosen at [email protected] if you have any questions. 

Maximize Your Reach 

Get the greatest impact and return on investment for your marketing dollars! ELFA’s 2022 Integrated Marketing Guide highlights the most effective opportunities to reach decision makers in the nearly $1 trillion equipment finance industry. Download the guide from www.elfaonline.org/About/Advertise or contact Steve Wafalosky at [email protected] for more information.