Business Training Library
Marketing
All courses below are available through the Business Training Library (BTL)
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Analyzing the Market
Duration: 2 hours 30 minutesThis course will walk you through four crucial elements of analyzing your market. First, learn to scan your environment, considering the economic, technological, social, and political impacts on your organization. Next, learn how market segmentation can assist you in developing products and marketing strategies. Third, you'll be given a set of tools that can be utilized for developing and keeping your plans on track. Finally, become familiar with forecasting options that can provide you with the valuable information you need to make smart decisions.
Surpassing the Competition
Duration: 3 hoursThis course presents the tools and methods for identifying competitors; collecting competitor information; creating a competitor SWOT matrix by determining a competitor's objectives, strategies, strengths, and weaknesses; and developing a competitor response profile by identifying a competitor's current strategy, capabilities, operating assumptions, and goals. These methods and tools will enable you to plan appropriate business strategies and successfully navigate today's highly competitive business environment.
Writing a Marketing Plan: Phase 1
Duration: 3 hoursThis course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then begin writing the plan by establishing objectives and working on introductory elements. Next, you'll complete a situational analysis that evaluates the overall market, industry, internal and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis that will help you identify the strengths and weaknesses that will be critical to writing your plan.
Writing the Marketing Plan: Creative Strategy
Duration: 2 hours 30 minutesYou've completed the first part of your marketing plan. Now it's time to write about your marketing tactics. You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.