Marketing Assistance
- Who Leases What and Why?: SBA Survey Results
- Equipment Leasing is Good Business Presentation
- Marketing Message Test Summary Report
- The Benefits Of Leasing -- Value And Market Perceptions Study
- Alternative Strategies to Equipment Acquisition Presentation
Who Leases What and Why?:
Small Business Administration Survey Results
ELA conducts an annual survey of the U.S. Small Business Administration's Small Business State Contest winners to see "Who Leases What and Why?" Summary reports are provided below.
Equipment Leasing is Good Business Presentation
Rating Agency Presentation from November 2005
Equipment Leasing is Good Business
Marketing Message Test Summary Report
In March 2004, ELA commissioned a study of chief financial officers in varying industries across the United States. The busy CFO audience - difficult to reach under the best circumstance - is an important audience for lessors. Twelve CFOs agreed to participate in the in-depth interviews and they freely shared their experience with leasing, how they describe leasing to their executives, and their general sense of when to use leasing as a financing method. The survey was conducted to help ELA better understand the messages and language that would best reach this key audience.
86k The Benefits Of Leasing -- Value And Market Perceptions
In May 2004, at the request of the Equipment Leasing Association, Global Insight developed a study to address the benefits of equipment leasing. Using survey methods, the study was directed towards understanding perceptions of the leasing experience, how equipment leasing compares with purchasing, and how the use of equipment leasing can be expanded in the market. Among the specific issues to address was the extent to which productivity improvements could be linked to equipment leasing.
Alternative Strategies to Equipment Acquisition Presentation
"The value added through equipment leasing is in the assumption and management of the risks and benefits of equipment ownership," was the basis of a presentation made to the Association of Financial Planners by former ELA Chairman Ed Dahlka and ELA President Michael Fleming at the AFP Convention November 5, 2003.
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Download the Presentation (68kb
Powerpoint File)