New ELFA Newsletter to Launch in 2014! ELFA will launch a new e-newsletter during the first quarter of 2014. The newsletter will replace the ELFA SmartBrief (which ceases publication on Dec. 31, 2013). The new publication will feature more industry-focused content as requested by you, the members. Please note: The association will notify all members when the new e-newsletter is available. To ensure you receive it, please double-check that your email is on file with ELFA. First, log in to your account at the upper right corner of the page. Then, click “Account Tools” (upper right corner). Finally, click “Update My Account Information” and make sure your email is correct.